“Learn more”, a simple phrase that we use often at the Promotion Optimization Institute, but never take for granted. We’re just that serious about our mission of advancement! This is taken to new levels with regard to Ecommerce Capabilities, Revenue Management Strategies, and use of Advanced Analytics at the upcoming Spring North American, and European POI Summits.
The best and brightest are gathering at POI on April 11-13 in Chicago, and then 15-17, May in Budapest to learn more, and here are the reasons why…
For manufacturers and retailers to effectively collaborate, they need to understand the effects of decisions beyond sole dependency on promotions, reactive pricing, whether through even more, deeper discounts, or ineffective offers.
You’re coming to POI to learn with your peers and trading partners to determine (based on which type of pricing strategy) how a much different (and more intensive) modeling/analytic approach must be taken. You’ll improve your ability when considering the many variables, across channels (including elements of price decisions) associated with consumer behavior in order to accurately predict the cause and effect of raising or lowering prices on volume sold, and profitability.
Even as retailers struggle with new digital and Ecommerce capabilities, plus the ongoing effort to end dependency on promotions, pricing fever continues, whether through even more, deeper discounts, dynamic pricing, or new responses to price transparency. Retailers seek the right price strategies to both maximize margin and in cases, personalized offers to meet consumer price expectations. All attendees will gain greater insight into how retailers and manufacturers can begin to wean consumers off of deep discounts.
The focus of POI is always on advancement, and will begin with the critical success factors across the people, culture and technology dimensions because change is not easy, but having a solid methodology and knowing what the common pitfalls are can be great facilitators. This will be demonstrated in part by how companies like Walgreen’s, PepsiCo,and Hormel leverage analytics to facilitate mutual growth with their teams and trading partners. Attendees will learn and improve capabilities via an in-depth look at the five key success factors for optimizing the return on your trade investment and revenue management strategies as the rules and tools continue to change delivered by Strategy&. You’ll learn more about the realities of Global capabilities , as leading manufacturers’ demonstrate how customer planning models with customer POS data can be used to build a simple, intuitive applications that can be accessed from a workstation or a tablet. Collaborative Marketers know that a complete learning experience includes a cross-functional approach.
You’ll gain insight from a leading retailer on how the grocery supply chain is evolving, as formats, and shopper needs change. And, by the 2nd day, you’ll gain a greater understanding of how revenue management, advanced analytics, and Ecommerce capabilities are leveraged, and measured in an Omnichannel world. Those of you who are already registered are in for another sensational learning experience, and I anticipate seeing you in Chicago, then following up with our European Community in Budapest, HU. If you still have not registered, reach me at firstname.lastname@example.org , or my team, and we will assist with your needs.
Registration for manufacturers and retailers is available at POI Event Registration http://bit.ly/POISpring2018 and http://bit.ly/POI2018EuropeanSummit View the complete, and advanced agendas, and register today!
General Mills Ready for ‘The Herd’ Source (FoodBizNews March 23, 18)
“Blue Buffalo is a truly unique asset and an attractive category that is still in the early stages of transformation,” Jeff Harmening (General Mills, Chairman and CEO) said. “At $30 billion in sales, the U.S. pet food market is one of the largest in the center store.”.
Learn moreWalmart Tests Robot for OOS at Burbank Store Source: (LA Times March 23, 2018)
The robot, with technology similar to self-driving cars to prevent it from bumping into anything, moves up and down store aisles scanning shelves for inventory that needs restocking. Learn more
Record Attendance and Most Meaningful Agenda for your growth and success – POI Spring Annual Summit April 11-13, Chicago – We want you to join us to learn eComm, RGM, (including Amazon), Retail Execution from Fererro, Pernod Ricard, JM Smucker, J&J, Land O’Lakes, PepsiCo, Mondelez, Barilla, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda register now. For information, contact Mike Kantor at email@example.com or (914) 319-7309
Who Else Will You See at POI in Chicago April 11-13
Attendees already registered include:
BIC Consumer, Numi Tea, Novartis, Arkray USA, Glanbia, Massimo Zanetti, Sears Holdings, Palermos Pizza, InnovAsian, Land O”Frost, Clorox, Hamilton Beach, Int’l Paper, SCJ, JBSS, Crayola, Markwins Beauty, Reckitt Benkiser, Tyson Foods, Maple Leaf Foods, Proactive, Utz Quality Foods, Kraft-Heinz, P&G, Reynolds, Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
Albertsons Readies Digital Marketplace for Vendors Source: (Supermarket News March 20, 2018)
“This offering takes our assortment size to the next level by making the aisle practically infinite,” said Narayan Iyengar (left), senior VP of digital marketing and e-commerce at Albertsons. “This is another example of the rapid strides we are making on building digital capabilities that serve our customers.” Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
Early Insights Coming Out of Amazon Go Source: (CSN March 20, 2018)
“What we didn’t necessarily expect was how many people would stop at the end on their first trip or two and ask, ‘Is it really OK if I just leave?'” Puerini (Amazon Go Vice President) said. Learn more
POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.
Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.
Kroger’s New Commercial Technology Venture Source: (Food Dive March 22, 2018)
“Our industry is being disrupted, and we are actually very committed to becoming a disruptor, and also helping others be positioned to succeed and win by leveraging some of the technology that we’ve built for ourselves,” said Franke (VP of Kroger’s customer experience network) Learn more
Chobani Stretches out the Yogurt Category Source: (Food Biz News March 22, 2018)
“We just see stretching and stretching both our place in the category but also stretching the category out. That’s sort of the idea with Flip is to get people who are snacking on other things and bring them into the yogurt category.” Tim Brown, Chobani Learn more
Have a sensational week!
Michael Kantor, CEO and Founder
Promotion Optimization Institute