The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University in Philadelphia, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer – CCM™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in food and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization operates as a whole.
During this 16-week self-directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance –teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success.