The Capabilities to focus on when Creating the Dialogue with eCommerce and Omni channel Retailers
Optimizing the Digital Shelf Through eCommerce Insights for Improved ROI
Identifying and Leveraging Insights and Analytics to Succeed with eCommerce Retailers
Optimizing the Digital Shelf to build core brands
How Continuously improving offers will optimize basket, margin, and profit
How best to mine, harness, and connect data from the limited windows provided
How best to improve collaboration with your intra-organizational and inter-organizational teams through advanced eCommerce Analytics
Planning & Forecasting – Determine best practices for ecommerce planning, content strategy, and developing the most effective forecasting processes and teams.
Supply Chain – Review and expound on current best practices for improving product availability (including Buy Online Pick Up In-Store) while minimizing total costs in the value chain for pure play (online only) and other tbd by the group..
Steve Chantry, UK and Ireland commercial director and CMO of Kraft Heinz believes “in a 70/20/10 approach, which is 70% proven, 20% how you value new models, 10% innovation. We try to apply that approach in rough terms across all our mix.” Learn more
PepsiCo Uses Data Science for Next Crisp Flavor Source: (Drum April 17, 2018)
“Consumer demand has been fragmenting, this means they’re now looking to buy more individual, specific products tailored to their needs and any emerging trends,” said PepsiCo’s strategic insights director James Howarth. Learn more
250+ Will Achieve Growth at POI European Summit
Register for this next world-class agenda,
Delegates already registered include:
Bayer Consumer, MolsonCoors, Barilla, Edgewell, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola,Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
For information and your pass, contact Mike Kantorat firstname.lastname@example.org or (914) 319-7309
P&G Looks to Even Greater Marketing Efficiency Source: (Marketing Week April 19, 2018)
(CEO David Taylor) explained that “right now as the profit pool is being pressured because the dynamics that exist that you’re well aware of both from discounters and from the e-commerce side”, which has led to pricing issues.
POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.
Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.
Walmart Launches ‘Check Out With Me’ Source: (TechCrunch April 18, 2018)
The new service, which Walmart is calling “Check Out With Me,” involves store employees wearing a small carrying case equipped with a Bluetooth receipt printer. Their cellular device works as the barcode scanner and the credit card swiper for the transactions. Learn more
Wayfair Joins Amazon & Alibaba, Creating ‘Way Day’ Holiday Source: (Retail Touchpoints April 19, 2018)
Wayfair will launch a retail holiday called Way Day, offering deals comparable to Black Friday and free shipping for all orders made on April 25, 2018. The promotion covers more than 70,000 products, with special “doorbuster” deals launching every six hours. Learn more
All About Online Grocery Shopping Source: (ePicurious April 23, 2018)
Overwhelmed by all the options of online grocery shopping? Here’s a primer.
It’s taken about fifteen years before most people could buy groceries online in a respectable manner-that is, in the middle of the night, while wearing pajamas. But these internet supermarketshave moved beyond midnight-clicks and two-day delivery-a quickly-growing list of new players in the business are offering same-day groceries, farmers’ market-level quality, menu planning, pre-cut produce, and curated experiences that, well, take the shopping out of shopping. Learn more
Congratulations on another terrific POI Conference!
I thought both the content and panels delivered thought provoking insight and will help every attendee think and act differently as they run their businesses. In addition, I very much appreciated the opportunity to create and sit on a POI Panel. It delivered on its promise, feedback was positive and the attendees walked away thinking about something they did not consider beforehand!
Director, Revenue Growth Management,Consumer Foods Division
Presentations from the Recently Concluded POI Spring Annual Summit will be available this week at: http://poinstitute.com/events/past-events/