Peapod has launched a new “Chat-to-Cart” service
that lets customers text their orders to the online grocer, according to a company release. Shoppers use the texting feature on their phone, and can use voice-to-text and even emojis to build their lists. Learn more
Campbell to acquire Snyder’s-Lance, Inc.
Source: (FoodBizNews December 18, 2017)
“The combination of Snyder’s-Lance brands with
Pepperidge Farm, Arnott’s and Kelsen will create a diversified snacking leader, drive sales growth and create value for shareholders,” said Denise Morrison, president and CEO”. This acquisition will dramatically transform Campbell, shifting our center of gravity
and further diversifying our portfolio into the faster-growing snacking category.” Learn more
POI Spring Annual Summit April 11-13,
Chicago Collaborative Marketing Success via Next Generation Trade and Revenue Optimization
“Winning with TPx, Retail Execution, and Advanced
Analytics Capabilities Across Channels”
CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Mars, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA,
Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Bush Bros., Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods,
Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy,
Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Del Monte, Rich Products,
and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
7-Eleven App-Mobile Order, Delivery, In-Store Pickup
Source: (Retail IT Insights, December 15, 2017)
When ordering items through 7-ElevenNOW, 7-Eleven
customers can choose to receive direct delivery to their location or pick up their prepared order at the participating store of their choice within the 7-ElevenNOW footprint. A wide selection of snacks,
cosmetics, gift cards, home goods, beverages and hundreds of other products are available for purchase on the app, making 7-Eleven the go-to place in order to get everything customers may need all from one
location. Learn more
Cereal Makers Bringing Consumers Back
Source: (FoodBizNews December 11, 2017)
“This is bigger innovation activity than this year,” Paul Norman, SVP Kellogg’s said. “We’ll also try some
new things that are new to the category. These will lean into health and wellness and into convenience.” Finally, Kellogg plans in the new year to drive bigger in-store excitement with stronger properties and events and programs that leverage the company’s go-to-market model. Learn more
Target is Fixing its Biggest Weakness – Grocery
Source: (Business Insider Dec. 13)
Target will use the delivery startup to offer customers same-day delivery of groceries at half of its 1,800 stores by summer, and at all of its stores by the end of 2018. This will put Target far ahead of its main rival, Walmart, in terms of grocery delivery. Learn more
POI TPx and RE 2017-2018 Survey – Opportunity
Be part of the dialogue at the POI Summit in 2018-
Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each. In addition to getting a copy, time with the Author, Dale Hagemeyer, and insights on
promotional performance improvement (including Digital, AI, and Advanced Analytics), plus you will have the opportunity to earn one of the 3 $500.00 Amex gift certificate left…the first two have been given out already!
She found 60.8 per cent of grocery store prices ended in 8 or 9. “I simulated [grocery purchases] depending on what province you’re in, what tax rate you have, and how many items you buy,” she said. She excluded the volume of credit and debit card transactions, which aren’t affected by penny rounding. She then made a discovery: a typical grocery store would earn an additional $157 of revenue from rounding each year. Learn more
View the Recording – Zero-Based Trade
Source: (POI Webinar Series On-Demand)
Attendees learned what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers. Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.
View the recording of this detailed discussion, with
lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to
drive growth. Learn more, and View the recording!
We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2018! See you in Chicago, Budapest, New Jersey, and Dallas!!
This year marked an impressive milestone
for POI – our 9th anniversary. It is truly incredible to look back at the progress we have made as an Association and as an industry over the past years. This year, POI has grown to encompass a global network of more than 5,800 industry professionals, with our membership today taking on, and achieving more today than in the prior years.
These changes, due in part to
technological advancements, increased regulation, and changing consumers have affected distribution channels, trading partner relationships, and, in many instances, helped spur competition.
While we are proud of recent progress, we have not lost focus on the future. In fact, we have just graduated more
of our next generation leaders this past week at the POI Certification in Collaborative Marketing at Saint Joseph’s University, and we are more
eager about 2018 and beyond, than ever before.
As you are well aware, our industry continues to face strong headwinds – market pressures, constant cost
cutting, and an uncertain political landscape in the U.S. and Europe.
Acknowledging this reality, the POI is working to build an even more engaged and impactful organization
that can continue to effectively advocate, educate and communicate necessary trends, and needed advancement for Sales, Marketing, and Merchandising Executives.
2017 Accomplishments included The POI TPx
and Retail Execution Survey and Report, used by POI Members to benchmark their efforts, and identify areas for improvement. The POI Spring 2017 Summit in Chicago was sold out, with more Manufacturers taking on new projects than ever before. The POI European Summit in
May, in Amsterdam was a tremendous success with our growing community
in the face of extreme adversity. The POI Webinar Series reached over
3600 unique professionals across the globe. The 2nd Annual POI Retail Execution Summit was a success, with engaged professionals
lauding the focus, takeaways, and new ways to collaborate across teams and trading partners. This included a deep dive on On Shelf Availability and the Substantial ROI for improved capabilities.
2017 was also the year of POI Poster Sessions! These micro projects, and integration with leading universities provided additional thought leadership, innovation, and engagement with peers. These efforts are especially important now
as trading partners work to implement and harmonize new global systems, adjust to an evolving retail landscape, and set the stage to address
challenges from Online Retailers that could directly and fundamentally impact our industry. 2017 is also the year of the POI TPx and Retail Execution Vendor Panoramas’, where Consumer Goods companies now rely on these
documents when considering technological advancements with their TPM, TPO, and Retail Execution capabilities.
The POI’s recent efforts on each of these topics, and more (including reports, and presentations, may be found,
and are described in detail on the POI Website here. The upcoming Holidays’ present a great opportunity to catch up, and read through the wealth of POI Resources to prepare for a
successful 2017! Reach us with your thoughts, and needs.
As our year, and 9th anniversary comes to a close, I want to thank each of you for your support and
dedication to making POI the leading voice of the global CPG and Retail industry focused on the distribution and promotion of Consumer Goods (TPM, TPO, Retail Execution, and Collaborative Marketing).
With your continued guidance, I am confident we can work together to build an even stronger, more connected POI Community that will advance the interests of our industry now and for years to come.
If you have a relevant opportunity, list it in POI Pulse, reach us at email@example.com
Director of Revenue Management
Partner with Sales and Finance
leadership to establish promotional spend strategies and evaluate
customer and program level spending to support the achievement of
the AOP and LRP.
Responsible for developing and
implementing portfolio Revenue Management objectives of ideal
product/ business mix, achieving trade rate efficiency targets and
Lead the development of
regional/ channel financial goals. Communicate and clarify targets
to Sales management and teams. Learn more
CPG Project Manager
Looking for a project manager in the Chicago area. Must be highly experienced in
change management, TPM processes, and project management. Moderate level
of experience in technology. Having previously implemented TPM would be
necessary; same for experience with SAP systems. Forward resume to Joanie
Hampton at firstname.lastname@example.org
Senior Director, Revenue Management (Neenah, WI)
Serve as working center of excellence to support pricing and trade
strategies. Team collectively would have expertise in key areas
that would be leveraged by Brand and internal Sales teams as they develop
pricing strategies. Team would also conduct diagnostics and monitor
overall market pricing to help identify new opportunities and / or
mitigate emerging competitive threats. Contact email@example.com