Trade Promotion Remains Critical to Big Brands Performance (CAG, GIS, WAG, STZ)
Source: (Market Realist July 3, 2017)
General Mills, through its HMM (holistic margin
management) program and other productivity initiatives, is successfully reducing costs. It has also trimmed down promotions, which negatively impacted its top line performance. However, lowering
promotional spending supplemented margin expansion and in turn boosted the company’s EPS. Learn more
Realizing Benefits from Trade Improvement: Free WebinarSource: (POI, July 12, 2017)
ACH Food’s Transformation Trade Planning Journey on July 12, 2017 at 2pm will deliver actionable advice. ACH Food has gone through a transformational program to reinvent business planning and trade
management which included the implementation of an integrated business planning solution. This business transformation has touched all areas of people, process and technology. Within the first year of going live, ACH has realized benefits in many areas including improved visibility into the trade P&L for all functional areas. Learn more, and register here
Join Herr Foods, McKee Foods, ConAgra, Giant Eagle,
Pfizer, Church & Dwight, Cambell’s, Colgate-Palmolive, Conair, Sears, Kellogg, Mondelez, Coca-Cola, Hershey, Johnson & Johnson, L’Oreal, Nestle, Dannon, Kimberly-Clark, PepsiCo, Sysco, RB, P&G, Pernod Ricard, Bimbo Bakeries, Goya, Mars, Ahold, Kraft Heinz, Unilever, Energizer, Edgewell, Constellation Brands, Norseland, French’s, and others to learn and engage around critical in-store, Sales Force Automation, On Shelf Availability Strategies and Pricing Execution success cases,
including: Manufacturers and Retailers can follow the links and register here
L’Oreal Partners with Google on Ads –
Combating Waning Attention Spans
Source: (Business Insider June 29, 2017)
To help flip that approach, L’Oreal, and Google
are trying to take a crash course in six-second ad production. Specifically, L’Oreal and Google are jointly rolling out a new partnership as part of an initiative L’Oreal’s calling “Media Bets.” Learn more
Walgreens’ app Brings Seniors Into Digital Fold
Source: (DSN June 30, 2017)
Walgreens’ mobile apps biggest fans aren’t exactly the
demographic people typically associate with technology adoption. The chain on Tuesday shared data showing that more than 20% of its user
base are ages 55 years and older – a demographic that only makes up 9% of overall smartphone ownership. Learn more
Enrollment for the Next Collaborative Marketing
Certification Class is Open
Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others. Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.
. Learn more and enroll today
Candy Market Sweetens As Ferrero
Launches Kinder Eggs in U.S.
Source: (Forbes July 3, 2017)
“I think it is questionable that [Kinder Eggs have]
something ’embedded’ in them,” says Martino Caretto, director of institutional affairs at Ferrero. “Inside is a capsule that contains a toy, and it’s free within the egg. But we never challenged this position.” Learn more
2017 Vendor Panorama for Retail Execution
and Monitoring in Consumer Goods Dale Hagemeyer
Promotion Optimization Institute, LLC
Consumer goods companies themselves continue to tell us that they are not satisfied with their ability to execute at the store level. In the 2016 Promotion Optimization
Institute 2015 TPx and Retail Execution Survey we found that only 20% of respondents say that they are satisfied with their ability to execute at the store level with another 48% saying that they are
somewhat satisfied. In 2017, however, the percentage saying that they are satisfied dropped by 1 percentage point while those that are somewhat satisfied dropped by 3. This is not necessarily alarming, but
we are always working towards improvement as an industry though we have not yet watched it broaden significantly.
Scope of this Analysis
The 2017 survey questioned 77 consumer goods companies of varying sizes and geographic presences around the world. This provides us with a longitudinal view of these results, which helps POI as an industry advocate and a best practices forum to help its members improve in-store execution through various methods,
including this evaluation.
– Change management continues to be a big industry challenge as evidenced
by survey data. The vast majority of vendors that we reviewed offer an approach to change management. However, we have found that it is either not adequately utilized or overlooked completely due to a desire to get the Retail Execution solution launched. 87% of 2017 survey respondents still have issues with change management, which is 11 percentage points
worse than in 2016.
– The Retail Execution space is making strides in providing greater off-line capabilities to enable more analytics and complex pricing approaches.
– Having a single, global solution for retail execution and monitoring is still much closer to aspiration than reality due to disparities in
solution cost, underlying business process, and ability to provide localized support.
– The quality of the user experience (UX) in Retail Execution has benefitted
from strong development and configuration tools. We have never seen so many quality solutions from a usability perspective.
Request your copy today, which includes the market overview, vendor ratings, and recommendations by writing Michael Kantor at email@example.com
If you have a relevant opportunity, list it in POI Pulse, reach us at firstname.lastname@example.org
Strategic Revenue Management Manager
The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place. Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers. Establish and develop long-term
relationships with both internal and external customers. Learn more
Digital Analytics Manager, Europe
The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more
Next Classes are on December 13 and 14, 2017