Ahold USA’s Intentional Digital Experience Across Portfolio Source: (Drugstore News, Oct. 13, 2017)
The digital growth strategies include significant
investments in new digital tools including relevant digital coupons,new websites, mobile app improvements and a new recipe center. The
following key milestones have been achieved across all four Ahold USA brands…Learn more
How Method’s Founder is Disrupting Vitamin Market
Source: (CNBC October 13, 2017)
The Olly brand is geared to millennials and has about 35 products that address the health-and-wellness issues they care most about – sleep, stress, good skin and energy. And because the products come in a sweet-tasting gummy form, Ryan figures that consumers are more likely to remember to take them. Learn more
POI Fall Annual Summit Nov. 1-3, Dallas POI is Donating 25% of Registration Fees for the Summit to the Relief Efforts in Texas
– Let’s Do More Together!
Collaborative Marketing Driven by Advanced Analytics, Back at Westin Galleria
Hotel, Dallas TX.
Ahold, Nestle, Palermo’s Pizza, Pacific Foods, Gorton’s, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Altria, Whirlpool, Dole Foods, Unilever,
Bush Bros., Tree Top Foods, Welch’s,Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods,
Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer,
Borden Dairy, Hershey’s, Bellisio Foods, Bimbo Bakeries, AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker,
Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Del Monte, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
POI TPx and RE 2017-2018 Survey – Opportunity
Be part of the dialogue at the upcoming POI Summit in Dallas – Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each. In addition to getting a copy, time with the Author, Dale Hagemeyer, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering will have the opportunity to earn one of the 2 gift
certificates left…the first one has been given out already! Please take the survey today!
Walmart Moves to High-Tech Innovator
Source: (Forbes October 15, 2017)
Walmart has expanded from a traditional brick-and-mortar store to include online voice shopping, free two-day shipping, frictionless checkout and more. Recently, Walmart filed a patent for facial recognition technology, and the technology goes beyond recognizing frequent shoppers. Learn more
View the Recording – Zero-Based Trade
Source: (POI Webinar Series On-Demand)
Attendees learned what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers. Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.
View the recording of this detailed discussion, with
lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to
drive growth. Learn more, and View the recording!
Having identified a “highly recognizable shift in consumer preferences for new sources of plant protein,” the Campbell Soup Co.’s C-Fresh business unit, which includes Bolthouse Farms, will introduce
an alternative milk with pea protein by year’s end. Learn more
Enrollment for the Next Collaborative Marketing
Certification Class is Open
Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, Sprout Organic, and others. Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA. Learn more and enroll today
Snyder’s-Lance Optimizing Retail Trading Partner Relationships with TPO
Mike Downey, VP of Strategic Planning and
Commercialization at Snyder’s-Lance said “As we continue to expand our trade promotion optimization capabilities, T-Pro has become a core component of our work. T-Pro provides us with a deeper level
of visibility to our promotional events which allows us to make better investment decisions for both our retail partners and for our customer teams. The T-Pro team has been a great partner in getting our organization up and running and we look forward to working with them to accelerate our capability.” Learn more
POI Fall Annual Summit – Register Now!
Source: (POI Summit, November 1-3, 2017)
By now you should have received your invitation to
network, and learn growth strategies to apply today, and tomorrow for immediate ROI. The agenda is strong, and relevant with eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, Church & Dwight, Walgreen’s, Grupo Lala, Snyder’s-Lance, Kellogg, KCC, and more, including a workshop on Advanced Analytics to Thrive in an Omni-channel World. View the focused agenda, manufacturers and retailers register today!
The POI TPx Vendor
Panorama 2017 Dale Hagemeyer,
Partner, Promotion Optimization Institute
Reserve your copy today – What is new, what’s improved, how to ensure success today with TPM, TPO, and
Advanced Analytics across platforms…
Market requirements have remained relatively constant over the last 5 years.
However, we note some signs of imminent change, including the following market trends:
– More solution options exist than ever before. In this report, we have evaluated a total of 22 solutions. We continue to see more “localized” solutions that focus on specific geographies such as Europe or North America. We have not seen any consolidation among
vendors in the last year, which is largely a good things for users of these solutions because of the tendency to force adoption due to
unsetting of technologies or merging of platforms.
– Deeper analytics, better user experience, and capabilities for optimizing promotions through predictive models are key differentiators that are highly sought after.
– Post event analysis has often manifested itself as an overlooked afterthought when considering the entire trade promotion cycle. However, we have seen this addressed more and more recently as either something requiring a specialty tool or as having higher weight in the selection process. We have seen a 6 percentage point improvement in this measure based on the most recent survey. We believe this has resulted from a combination of better scrutiny during the selection
process and solution upgrades where better post event analytics are offered. This improvement has occurred despite the persistent headwind of acquiring clean data.
The Promotion Optimization Institute recommends using these ratings to narrow down your options. Geography
is the first place to start. If you operate in a specific set of
geographies, narrow your search based on those and then determine whether you seek TPM, TPO, or both. This will further narrow your
Additional criteria could be how much of a differentiated product you seek. If this is high, then give more weight to companies with better company vision. Conversely, if you wish to be overly conservative, then place more emphasis on those with
higher company viability.
Continue to rank and weight the criteria based on what is most important to you. This will help to make the selection process more objective as well as help you deal with the
complexity of having to look at multiple options. Access more POI research here. Reserve your copy of the 2017 TPx Vendor Panorama by
writing seperately to Mike Kantor at email@example.com
By now you should have received your invitation to network, and learn growth strategies to apply today, and
tomorrow for immediate ROI. The agenda is strong, and relevant with eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, Church
& Dwight, Grupo Lala, Walgreen’s, Snyder’s-Lance, KCC, Kellogg’s, and more, including a workshop
on Advanced Analytics
to Thrive in an Omni-channel World. View the focused agenda, manufacturers and
retailers register today!
Reach us with any needs, questions, or requests to further engage with POI at:
If you have a relevant opportunity, list it in POI Pulse, reach us at firstname.lastname@example.org
Strategic Revenue Management Manager
The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place. Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers. Establish and develop long-term
relationships with both internal and external customers. Learn more
Digital Analytics Manager, Europe
The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more