This is your (Mfg. Retailer) last chance to register
to network, and learn growth strategies to apply today, and tomorrow for immediate ROI. The agenda is strongest, and relevant with eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, Church & Dwight, Walgreen’s, Grupo Lala, Snyder’s-Lance, Kellogg, KCC, PepsiCo, Acosta, and more, including a workshop on Advanced Analytics to Thrive in an Omni-channel World.
“For us, we think about the seasons in three
different parts – early, mid and late. We think about how our brands connect to those usage occasions that are really important in the season that all lead up to the final celebration.” In an interview, Alex Corcoran, Hershey’s senior director of seasonsshared an
in-depth look at Hershey’s seasonal strategy.
Coca-Cola, Brookshire’s, Irving Tissue, Duracell, Southern Glazers, Wells Enterprises, Ahold, Cliff Bar, Palermo’s Pizza, Pacific Foods, Gorton’s, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Altria, Whirlpool, Dole Foods, Unilever, Bush Bros., Tree Top Foods, Welch’s,Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer,
Borden Dairy, Hershey’s, Bellisio Foods, Bimbo Bakeries, AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive,
ConAgra, Ainsworth Pet Nutrition, Del Monte, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
Meijer Grocery Deliveries Hit a Half-Million
Source: (DSN October 26, 2017)
Meijer CEO Rick Keyes also credits the program’s success on its broad product assortment. Categories span fresh produce, and grocery to general merchandise, including daily essential items. They can also order bulk items. Learn more
POI TPx and RE 2017-2018 Survey – Opportunity
Be part of the dialogue at the upcoming POI Summit in Dallas – Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each. In addition to getting a copy, time with the Author, Dale Hagemeyer, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering will have the opportunity to earn one of the 2 gift certificates left…the first one has been given out already! Please take the survey today!
View the Recording – Zero-Based Trade
Source: (POI Webinar Series On-Demand)
Attendees learned what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers. Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.
View the recording of this detailed discussion, with
lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to
drive growth. Learn more, and View the recording!
How Halloween is Becoming More Important
for UK Brands Source: (Marketing Week October
Interestingly, Mintel claims Halloween is largely an
impulse-buying occasion, with almost a third (29%) of Brits buying on a whim in 2016 as close to half (46%) of the population spent money on Halloween
products. And it’s older millennials who are most likely to spend big, with 30% of this group likely to make impulse buys on Halloween. Learn more
Enrollment for the Next Collaborative Marketing
Certification Class is Open
Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, Sprout Organic, and others. Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA. Learn more and enroll today
The POI TPx Vendor Panorama is Published!
Source: (POI, October 30, 2017)
“Consumer goods manufacturers that are still trying
to manage trade promotions on spreadsheets should consider automating the process and adding analytics that will provide more insights through one of the many solution options featured in this report. Those
that are already managing the financial aspects of trade promotion with server-based solutions should look to advanced analytics to be more insightful and predictive about promotional outcomes as a way of
getting better collaboration, retailer buy-in, and mutual benefits. This is a mature space and there are excellent options to fit any budget, geography, of technology delivery preference said Dale Hagemeyer, Partner, POI POI Members may access the report here
We’re excited to see over 225+ Manufacturers and Retailers in Dallas this week at POI!
Welcome and thank you all for making the time to invest two days with us in this rapidly changing, hyper-competitive world to join us in the pursuit of growth, information, promotion optimization, and best practices education in
these most challenging times.
The POI Leadership with our Advisory Board continuously strives to create meaningful opportunities to engage
people across manufacturers, retailers, academicians, solutions providers and students to advance with critical knowledge, networking,
and concepts. Our objective at this POI Summit, with this world-class and focused agenda is to ensure you and your companies are better able to innovate and adapt for continued success, the moment you get back to
Two of the things POI does extremely well is build on capabilities, and support leadership for all of our
constituents. Our goal is to develop dialogue and action that will change conventional knowledge of how you will achieve success with teams and trading partners.
I continue to be impressed by you, you’re meaningful advancements, along with the commitment of this growing
community, which makes up the POI.
That growth is demonstrated with a now global community who contribute to, and advance through the POI
experience. We are building on our success in Europe, plus our success with the 2nd Annual Retail Execution Summit in NJ in 2017 which was lauded by attendees. Your European counterparts will join us again in Budapest, Hungay in May, 2018.
Here in Dallas, you’ll experience POI’s latest research and benchmarking, through our research with Dale
Hagemeyer, and how we anticipate working closer with you around best practices.
The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed. Together with the POI Board, we have again
constructed for you the most advanced and relevant program for your professional development, and your company’s profitability. Each
consecutive POI Summit includes your requests and our collective vision for collaboration, execution, and promotion optimization.
We thank every speaker, board member, and
sponsor who is contributing their time, experience, commitment and leadership. As you have in the past, please make the time to personally engage with them throughout the summit to network, and create at least
10-15 new relationships. I’d mostly like to thank all of you for placing your trust and support in POI and this amazing team.
If you have a relevant opportunity, list it in POI Pulse, reach us at email@example.com
Strategic Revenue Management Manager
The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place. Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers. Establish and develop long-term
relationships with both internal and external customers. Learn more
Digital Analytics Manager, Europe
The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more