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Promotion Optimization Institute

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POI Publications

POI TPx Vendor Panorama 2018

 

Switching on Growth – Growth at the Store & Market Levels – Today & Tomorrow

2018 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods

The POI 2018 TPx and Retail Execution Report

poi-best_practicesPOI TPx Vendor Panorama 2017

poi-best_practices Winning through More Insightful, Better Executed Promotions

poi-best_practices 2017 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods

poi-best_practicesThe POI 2017 TPx and Retail Execution Report

poi-best_practices The Evolution of Crowdsourcing: Rise of Performance-Driven Merchandising

poi-best_practices Personalized Offers: The Cure for Tired, Ineffective Promotions

poi-best_practicesPOI Re-Engineering Trade Promotions from a Cost of Doing Business to an Investment in Profitable Growth

poi-best_practicesPOI TPx Vendor Panorama 2016 Mid-Cycle Update

poi-best_practicesPOI TPx Vendor Panorama 2016

poi-best_practicesPOI Retail Execution Vendor Panorama 2016

poi-best_practicesThe POI 2016 TPx and Retail Execution Report

poi-best_practicesPOI-Four Critical Capabilities for Improving Promotional Outcomes

poi-best_practicesPOI Best Practices – Change Management for Sales Organizations

Charting Your Course To Trade Promotion Optimization II-Benchmarking Study

chartingyourcourseCharting Your Course to Trade Promotion Optimization

poifinancialframeworkPOI Financial Framework for TPO Report

tpo-challange

POI_Trade Promotion Optimization Challenge (TPO)

Articles

POI TPO Challenge: Make Each Dollar Count

Source: Retail Leader Mag (June 1, 2014)

 

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