POI 2019 State of the Industry Report
Switching on Growth – Growth at the Store & Market Levels – Today & Tomorrow
2018 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods
The POI 2018 TPx and Retail Execution Report
Winning through More Insightful, Better Executed Promotions
2017 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods
The POI 2017 TPx and Retail Execution Report
The Evolution of Crowdsourcing: Rise of Performance-Driven Merchandising
Personalized Offers: The Cure for Tired, Ineffective Promotions
POI TPx Vendor Panorama 2016 Mid-Cycle Update
POI Retail Execution Vendor Panorama 2016
The POI 2016 TPx and Retail Execution Report
POI-Four Critical Capabilities for Improving Promotional Outcomes
POI Best Practices – Change Management for Sales Organizations
Charting Your Course To Trade Promotion Optimization II-Benchmarking Study
Charting Your Course to Trade Promotion Optimization
POI Financial Framework for TPO Report
POI_Trade Promotion Optimization Challenge (TPO)
Articles
POI TPO Challenge: Make Each Dollar Count
Source: Retail Leader Mag (June 1, 2014)
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