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Promotion Optimization Institute

Bringing together manufacturers, retailers, solution providers, analysts, academics and other industry leaders.

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Testimonials

“Congratulations on another terrific and successful event! POI has become one of the industry’s leading events that truly makes a difference and can impact what CPG manufacturers need to do today! I found all of the sessions I attended to be very informative and overall very well done.” Denny Belcastro, VP, Kimberly-Clark

“Thanks for having me at the Promotion Optimization Institute Dallas conference.  The event was fantastic and I will always remember where I was when the Cubs won the World Series – hanging with the best of POI attendees!!  I look forward to seeing you at future events.” Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

“Congratulations on a great conference in Dallas 2016! I thought the content from the podium was some of the best I’ve seen! It was a great chance for me to re-connect with many contacts of mine in the industry and I made several new contacts at the conference.”   Mark Horner, Director, Trade Marketing, Eagle Family Foods Group LLC

“Huge thanks for a great two days at the POI European Summit….found it so informative and energising to listen to such passionate and capable people tell their story and share their learnings – excellent.”  Shane Kingston, Global Commercial Performance Director, Diageo

“Once again thank you very much for the great organization and valuable input during the POI European Summit in Brussels.”Helmut Makagon, Business Analyst, Business Performance and Planning, Coca-Cola HBC Schweiz AG

“Many thanks for hosting the POI Brussels conference. It was great to attend.” Sarah Batty, Head of Revenue Management, United Biscuits

“Thank you again for having Mike and me out.  We gained a firm appreciation for what the institute is doing and how we might glean tremendous learnings moving forward.  We enjoyed sharing our experience w/ the audience as well.”
Ryan Van Fleet, Director, Business Insights and Planning
New Belgium Brewing Co.

“You and the POI team bring forward valuable content and invaluable advice for those of us on the insides of these supplier sales organizations, and even for those on the outside trying to see in.  Thanks for your constant efforts and good content.  I enjoy sharing these insights with my colleagues.”

Alan Atkinson, BI Center of Excellence  

Constellation Brands, Inc.

“Thank you again for a fantastic Spring POI event.  It was the best event to date based on the great feedback from our network — very exciting.  It was a pleasure to speak again at POI.  Thank you for the opportunity, and continuing to drive the right topics for our industry.”

Pam Brown Director of Sales Operations,
Del Monte Foods International

“Thank you very much for inviting PepsiCo Nutrition to the POI Spring Summit. All our attendees were impressed with the sessions and made important industry connections (including vendors) we only would have learned about through your conference. Thank you again for the invitations and the insights.”

Neil Zelley, CPA, Revenue Management, Quaker / Tropicana / Gatorade / Naked Juice

“Yet another great conference. Each summit continues to add more and more relevant content. The POI Summit is the only conference I attend because it offers a wide array of subjects and depth. I especially like the forward thinking you bring every year with agenda items that don’t just reference where we have been but rather where we are headed. Thanks again for all you hard work!”

Hayden Price Director, Trade Marketing Musco Family Olive Company

“Thank you again for a great and informative POI conference. I truly enjoyed the entire experience, as the content was very insightful as always.”

Sean Crapps Director of Sales Finance,
Church & Dwight

“We appreciate the hospitality of you and your team that was extended throughout the POI Spring 2015 Summit.  We were able to connect with some key individuals during the event and had a very open dialog about topics that are very important to us, which makes the investment of time worthwhile.  Thanks again, we look forward to seeing you at the Fall Summit.”

John Krohn Business Insights & Analytics Manager
Red Gold, Inc.

“Just a quick note of thanks to you and the team at POI for the great conference! It was informative, fun, and very beneficial. I had the opportunity to listen, meet, and speak with a variety of individuals who provided some great information/insights. I enjoyed the presentations and panels and thought the conference was extremely well done.”

Tom Burkemper Sr. Product Director, Merchandising 7-Eleven, Inc.

The recent POI Summit in Dallas was definitely an eye opener on how the changing consumer / customer landscape will change the way we do business in the coming years. It also brought to the front HOW the industry needs to face the upcoming challenges, but no better time than the present. I look forward to the April 2014 Summit in Chicago!”

Joe Gordon Vice President, Sales
Saratoga Chip Co

“Great conference! Ideal mix of industry and vendors, well organized, lots of energy and fantastic networking opportunities. I am excited for Dallas!”

Meredith Tyler Business Process Consultant Commercial IT McCormick & Co

“Excellent content, glad I made the time to come – I plan on coming back with more from my team, and organization!”

Michael Ross Manager, FP&A Campbell Soup Co.

“Great conference! Fantastic mix of industry and vendors — really well put together. I am excited for Dallas!”

Business Process Consultant McCormick & Co.

“The P-O-I Spring Summit exceeded all of my needs from a retail merchant’s perspective. The rich content, and collaborative environment allowed me to create new relationships with suppliers, and build on existing relationships around new concepts for mutual growth!”

Lisa Overman Retail Marketing Bi-Lo Holdings LLC

“I thoroughly enjoyed the Summit in Chicago this year. You guys do such a great job of making sure the content is relevant and cohesive, and I felt like I was among friends. What a great group of people!”

Heather Dodge Trade Finance seventh GENERATION

“The Summit was great- I have a lot of information to bring back and share with my teams.”

Senior Financial Analyst Schreiber Foods

“It was two days well spent at the POI Trade Promotion Optimization Summit in Chicago. Your team did a really nice job of getting a diverse and engaging set of speakers for the event. We truly enjoyed the total engagement with both our CPG peers, academicians, industry experts and Retail leaders. The “ROI” on time spent was very good!”

Director, Category Planning and Support Hormel Foods

“Overall, I thought the inaugural POI conference was a great experience. There was a lot of knowledge sharing from the podium, as well as people there demonstrated a sincere desire to establish productive networking opportunities. I know those who attended from my group came away with pages and pages of notes, plus several good contacts for future networking. We plan to take advantage of the new educational opportunities from POI, as they become available. I have never seen anything like POI before!”

Director Trade Promotion & Demand Planning Ainsworth Pet Nutrition

“First of all I wanted to thank you for all the time and effort you put into this week’s summit. I found the information that was presented and available at the summit to be very valuable as we move forward in to the world of TPM and eventually into TPO and beyond. Thanks again for your leadership on this subject and I look forward to working with you in the future.”

Director, Trade Promotion Musco Family Olive Co.

“The March 13-15th POI Conference was information packed and well worth the time invested. Thank you for your commitment and expertise.”

I.T. Project Leader
Herr Foods Inc.

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