A Conversation with BEL and Kellogg’s: Driving sustainable commercial change and growth in 2020 and beyond
Wednesday, July 08, 2020
10:00 – 11:00 AM Eastern Daylight Time
Hosted by Promotion Optimization Institute, sponsored by KANTAR
In this session, BEL’s Frederick Harris and Kellogg’s Alexis Janssens will share their learnings, thoughts and advice around how to successfully drive digital transformation across markets in the TPx area, which pitfalls to avoid, and how to create the right foundation to thrive during the recovery phase and beyond.
Kantar will follow the thread, sharing best practices around how to activate key digitization pillars -processes, people and analytics –in the journey.