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POI seeks to serve its members by identifying strategic leadership focal points and streamlining critical leadership success factors on hot issues and emerging trends, while incorporating the 2020 benchmarking survey results. We look at both the successes and challenges in the promotion and distribution of consumer products and then analyze them at global events and through written research, share groups, webinars, and advisory services. The focal areas of this survey were selected based on the summation of our beliefs about where the challenges exist today and a desire to socialize the topics and recommendations with industry leadership.

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