Main Content

Training, Certification, and Membership

Join the Promotion Optimization Institute

CERTIFICATION (CCM)

Our next certification begins June 13th and 14th, 2018.

LEARN MORE

MEMBERSHIP

Memberships for manufacturers and solution providers.

LEARN MORE

EVENTS

Last spring’s event was sold out. Join us for our upcoming event..

LEARN MORE

ADVISORS

Our experts will help every step of your journey.

LEARN MORE

Whitepapers by POI

FREE DOWNLOAD

We at the POI are big believers that the ability to predict the outcome of a promotion, or series of them, is a serious rallying point for manufacturer/retailer collaboration. Ultimately, it is the means of getting buy-in from retailers that will stem increases in trade spend, reduce promotional non-compliance, and lead to better business results for both parties. However, being able to optimize a promotion is not just about having a predictive solution. There is much more to it than that. We must point out that the POI 2017 TPx and Retail Execution Survey found that 67% of respondents have no ability to simulate promotional outcomes. Thus, it is still a very worthwhile aim and can yield competitive advantage for those who can do so. Access the complete document.

POIFocalPoint.jpg

whitepaper-cover.png

Learn The Benefits of Becoming a Sponsor

"Thanks for having me at the Promotion Optimization Institute Dallas conference. The event was fantastic and I will always remember where I was when the Cubs won the World Series - hanging with the best of POI attendees!! I look forward to seeing you at future events."
Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

Join Our Newsletter

  • Keep up with Promotion Optimization Institute News & Updates
  • Be the first to know about new events and classes
  • Get first access to webinars
  • Get notified of new whitepapers
  • Stay on top of industry news
  • Learn about market trends and developments
  • ... and more

Our Latest Events

 Retail Execution Summit
September 26-28,2018
"Gaining Competitive Advantage with Exceptional Retail Execution"
For information, contact Mike Kantor at mkantor@p-o-i.org or(914) 319-7309 Collaborate Globally and Execute Locally Hyatt Regency-Morristown, NJ Access Presentations Agenda