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Promotion Optimization Institute

Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

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Dad holds his pre-school age daughter at the grocery. Mom is next to him pushing the cart. They are both chuckling and looking at their daughter affectionately as they stroll through the refrigerated dairy section.

Promotion Optimization Institute

Bringing together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders to optimize sales, marketing, and merchandising strategies with a focus on the customer/shopper.

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POI 2025 State of the Industry Report

Explore the POI 2025 Consumer Goods State of the Industry Report, which delivers essential peer benchmarking across people, processes, and technologies within Holistic Enterprise Planning (TPM, What-if Promotion Scenarios, ROI, RGM/TPO), retail execution and more.

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The POI 2024 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama

Join as a member for instant access to the POI 2024 Enterprise Planning & Retail Execution Vendor Panorama

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Privacy, Cybersecurity, Governance, Third-Party Risk Management & The AI Data Stewardship Framework

Eran Kahana, AI, Cybersecurity, and Intellectual Property Attorney, Maslon LLP | Fellow, Stanford Law School provides a complimentary handout for his keynote at the POI 2025 Spring Summit in Chicago, Illinois, on April 16–18, 2025.

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RGM teams Advance Retail Execution with Real-time, Hyper-local, Shareable Data

POI & Datasembly whitepaper, RGM teams Advance Retail Execution with Real-time, Hyper-local, Shareable Data, is now available.

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Integrating Revenue Growth Planning and Execution into your Digital Core to Drive Profitable Sales Today

POI & SAP whitepaper, Integrating Revenue Growth Planning and Execution into your Digital Core to Drive Profitability Sales Today is now available.

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A Guide to building capabilities for winning the RGM Treasure Hunt in Your Organization

POI & Decision Point whitepaper, The RGM Treasure Hunt is now available.

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Unlocking New Growth, Efficiency, and Intelligence with Autonomous Value Chain Optimization and Decision Making

Join POI as a member for instant access to the POI & Enterra Solutions whitepaper.

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Join us for POI 2025 summits!

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Our Specialties

Advisory

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Digital Customer Personalization

TPM

Change Management Transformation

Data Management

Revenue Growth Management

Ecommerce

RetX

Advanced Analytics & Optimization (TPO, ML, AI)

State of the Industry

Upcoming Events

POI 2025 European Summit

Date: May 13-15, 2025
Time: All Day

POI Webinar Series

Date: June 17, 2025
Time: 11:00am – 12:00pm

POI 2025 Fall Summit

Date: November 12-14, 2025
Time: All Day

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