CASE STUDY: How Arla grows towards AI maturity, significantly enhancing their Revenue Growth Management
Hosted by Promotion Optimization Institute,
sponsored by Visualfabriq
A practical use case of how to set out on a realistic and agile growth journey for embedding AI and Machine Learning in RGM.
There is a lot of dialogue about AI and how it is the panacea for all solutions nowadays. But AI is not just a checkmark to be set. There are many ways in which AI can be used, from the very basic uses with no real impact on your ROI to advanced machine learning that can significantly enhance your business case.
So how do you define how AI is going to improve your business case, now and in the future? And how to build and realize a road map to bridge the distance from where you are today and where you want to go?
In this webinar Natalie van der Sluis (Arla), Carst Vaartjes (Visualfabriq) and Michael Kantor (POI Institute) will clear the AI smoke, give you a realistic growth framework, and demonstrate how this is successfully put into practice at Arla.
Learn how to grow in applying AI to your commercial capabilities as you want to look past the hype and are focused on tangible results.