Campari – A Transformational Journey to Deliver Commercial Excellence for Growth
Join our webinars to learn from the CPG market leaders how to implement successful digital transformation programs to achieve commercial excellence and profitable growth.
Campari began its digital transformation journey by implementing TPM solutions, and then expanded its digital transformation journey by establishing an integrated approach they have called Customer Business Management to achieve a more business-driven, holistic approach.
In this first webinar series instalment, Kapila Chanaka Silva, Campari’s Group Commercial FP&A Director, will explain how Campari is driving their Customer Business Management digital transformation program across commercial teams in Europe and North America to effectively deliver customer and promotional planning, promotion management and execution and contract management, as well as cover how they are utilizing Kantar solutions to foster commercial change, deliver real growth, and win in the market.