How Jack Link’s Beefs up Growth with Industry Leading RGM and TPO Capabilities
Revenue Growth Management is seen as key in growing CPG companies. But how do you develop industry leading RGM and TPO capabilities? How would you plan your growth path? What challenges can you expect? And how do you overcome these?
Jack Link’s, global leader in branded protein snacks, did just that. Introducing state-of-the-art RGM and TPO capabilities in the European market, building a strong foundation for current and future growth. Adam Smith, Finance Director for Jack Link’s EMEA, shares his vision and the journey Jack Link’s took to achieve it’s ambitious RGM goals.