Optimizing Revenue in an Age of Escalating Inflation
Hosted by Promotion Optimization Institute, sponsored by NielsenIQ
Inflation is now the new reality for retailers and manufacturers. Making better decisions to stock better products for consumers while increasing growth is a key concern for industry leaders.
This webinar will answer CPG and Retailer pressing questions, including:
- Are prices continuing to increase? By how much?
- Are there channel differences?
- What is the inflation rate on national brands versus private brands?
- What are the inflation drivers of everyday price versus promotion dynamics?
- Are there department and selected category differences?
With multiple headwinds, manufactures and retailers have no choice but to pass the increase on to their customers. In many instances, companies are planning their 2nd or 3rd price increase in 2 years. For most, this is the first time in a long time that they’ve had to take pricing action at all. Gain answers to these questions, plus learn about major and powerful trends that are affecting the industry and how to prepare for future disruption.