POI Annual State of the Industry Report
As with our previous surveys, the 2021 Promotion Optimization Institute (POI) TPx and Retail Execution Benchmarking Survey focused on the intersection of the people, processes, and technologies required to be a suitable collaboration partner in the promotion and distribution of consumer products. The report is sectioned into key capabilities and best practices, so that you can select a section when you have 15 minutes to read or have an urgent need. The document into PowerPoint, so your teams can insert the research & insights directly into their presentations. Retailer and manufacturer operating models were not built to handle today’s industry complexity. All CPG partners will need to be agile and faster to innovate. New digital savvy brands are typically less matrixed, more agile, and many are taking share from larger retailers and manufacturers. To compete, traditional CPG players will need to transform their holistic enterprise and understand the best practices of highly effective CPG organizations and what steps they are taking to drive efficiency, effectiveness, and profitability. Throughout 2020 our CPG industry faced Covid-19 together. POI has incorporated Covid-19 insights on how peer manufacturers are resetting & re-planning the business in 2021, as well as noting leadership & enterprise priorities throughout the State of the Industry Report.
The POI 2021 State of the Industry Report generates insights and best practices in the following areas:
- Data Ownership & Management•Strategic Revenue Growth Management
- Trade Promotion Planning & Optimization Capabilities
- Execution is Everything
- Explore Emerging Capabilities: Digital, ecommerce, artificial intelligence, blockchain and customer experience
- Change Transformation & Management
- Upskill Talent & Capabilities
- Special Edition: Covid CPG Playbook
By delivering impactful thought leadership headlines on the best practices of highly effective CPG companies that are faster to read, relevant, and actionable, we look to support CPG manufacturers and retailers as they reset, re-plan and transform in 2021.
Please don’t hesitate to reach out and connect on strategic or tactical aspects for which you need support. Pam Brown has led manufacturer sales teams, sales operations and strategy, BI Analytics, IT projects across the global enterprise and POI manufacturer, retailer and vendor advisory, and has a unique background to support your needs. At POI we also have a network of partners and can connect you with additional expertise as needed.