POI 2018 State of the Industry Revealed Trends
Now that we are approaching our 2nd leading event around the globe, let’s revisit the dialogue and trends. Much was uncovered, and advanced upon at the POI Spring Annual Summit in Chicago. More will be vetted, and advanced at the POI European Summit in Budapest, HU next week.
The POI’s survey probes various dimensions across go-to-market capabilities. We found these in particular to be thought provoking:
The lack of linkage between digital and traditional promotion is substantial. We now have data to show where CG companies are on their journey to ‘fully integrated.’
Data is still king. Our survey results show that retailers are looking for more ways to make money by charging for their scanner data, or else denying access altogether.
Concerns about the ability to profitably do business with Amazon increased dramatically from last year and far outstrip those related to Walmart.
Satisfaction about the ability to manage promotions increased for the first time in the history of our survey, while satisfaction with Retail Execution went the other direction.
CG manufacturers continue to be less interested in how a technology is delivered to them. Preference for on-premises solutions actually grew in some areas, while preference for cloud declined. The biggest change from last year was for “No Preference” around how a technology is delivered.
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think. Our survey data reveals when CG companies think it will happen. Learn more, and apply the POI Research to your organizations journey here.
POI Library of past presentations https://poinstitute.com/about/resources/
POI Advisory Serviceshttps://poinstitute.com/advisory-services/ POI Industry Workshops and Share Groups and POI Education and Certificationhttps://poinstitute.com/certification-ccm/
POI Advisory Serviceshttps://poinstitute.com/advisory-services/ POI Industry Workshops and Share Groups and POI Education and Certificationhttps://poinstitute.com/certification-ccm/
POI World-Class Global Eventshttps://poinstitute.com/events/
Past Events https://poinstitute.com/events/past-events/
Past Events https://poinstitute.com/events/past-events/
We’d love to see you at an upcoming POI Summit in North America or Europe. Here is what is up next at the POI European Summit in Budapest, HU:
Future Proofing Your Revenue Management and TPx Capabilities
Large CPGs are facing an unprecedented amount of pressure from investors, consumers, and new competitors, while traditional retailers are losing share to new marketplaces and evolving commercial models. Revenue Management, and TPx in particular, must evolve from current capabilities to address these pressures, new channels and routes to market. Tomorrow’s TPx will require a faster path to insights, more granularity and specificity, and more interconnectivity between business users across all functions.
Presented by: Menno Oosterhoff, Directeur Sales & Shopper Marketing FrieslandCampina
Committing to eCommerce for Insights and Brand Growth
To stay competitive, companies must move beyond experimenting with digital and commit to transforming themselves into a full digital business geared for ecommerce wins. Critical to success is a strategy that includes benchmarks and analytics to understand the impact of digital
Presented by: Reid Greenberg, EVP, eCommerce and Digital Retail Insights, Kantar Consulting
To stay competitive, companies must move beyond experimenting with digital and commit to transforming themselves into a full digital business geared for ecommerce wins. Critical to success is a strategy that includes benchmarks and analytics to understand the impact of digital
Presented by: Reid Greenberg, EVP, eCommerce and Digital Retail Insights, Kantar Consulting
|
Coca-Cola Hellenic’s Journey Across Trade and Revenue Management Optimization
|
Presented by: Chris Lemon, Revenue Growth Manager, Coca-Cola Hellenic
Next Steps in Bringing Beauty to Men and Women All Over the World, at Every Price Level with Exceptional Sales and Merchandising Capabilities
Presented by: Elena Kirpichenkova , SFA Business Analyst, L’Oréal Russia
Optimizing Promotional Execution in Grocery Retail – What’s it Worth
Delegates in this session will examine the most common culprits of non-compliance and learn the power of retail EPoS data to drive ROI by improving the planning, execution and effectiveness of current and future promotions.
Presented by: Ron Temperley, Managing Director, 20:20 RDI
Stuart Jones, Global Director Retail Execution & Project WiSE, Mondelēz International
Delegates in this session will examine the most common culprits of non-compliance and learn the power of retail EPoS data to drive ROI by improving the planning, execution and effectiveness of current and future promotions.
Presented by: Ron Temperley, Managing Director, 20:20 RDI
Stuart Jones, Global Director Retail Execution & Project WiSE, Mondelēz International
Nestle to Sell Starbucks Products in $7B Deal
Source: (Minneapolis Star May 7, 2018)
The Swiss-based company announced Monday that Starbucks will receive an up-front cash payment of $7.15 billion for a business which generated annual sales of $2 billion. Approximately 500 Starbucks employees will join Nestle, and operations will continue to be located in Seattle. The agreement excludes ready-to-drink products, and all sales of any products within Starbucks coffee shops. Learn more
Coca-Cola Strategy Exec Suggests Winning Ways
Source: (Supermarket Guru May 1, 2018)
Mobile ordering is one technology that could add convenience via pre-orders and pre-pay, and one less line to stand in during a store shop. Think about how you embed technology across the entire path to purchase – pre-shop, shop and post-shop – to amplify your message, build loyalty and add convenience said Randy Raymond of Coca-Cola North America. Learn more
Ahold Delhaize Focuses on AI for Supply Chain
Source: (DS News Aril 30, 2018)
“Artificial Intelligence offers countless possibilities for the retail industry, the consumer and society at large,” said Frans Muller, deputy CEO, Ahold Delhaize. “With this partnership, we want to further develop our ongoing initiatives and learn how AI can be used to better serve the interests of our customers.” Learn more
Join Us for Growth at POI European Summit
Delegates already registered include:
FHP, Mars Wrigley, Nestle, Fererro, Bayer Consumer, MolsonCoors, Barilla, Edgewell, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola,Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
For information and your pass, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309
Pinnacle Foods Achieves Growth with Birds Eye
Source: (FoodBizNews May 4, 2018)
“As we finish lapping the Aunt Jemima Exit, we anticipate the top line of the Specialty segment to return to what it’s been in the past, up a little bit in some quarters, down a little bit in others,” Mark Clouse, CEO Pinnacle Foods said. “But given the work we’ve done to exit low-margin businesses over the past year, we would expect adjusted EBIT margins to show good growth.” Learn more
POI Webinar Series – Setting the Right TPM Foundation:
Case Study with California Olive Ranch
This session will review:
– Review Industry challenges in core TPM capabilities
– Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
– Review the benefits post go-live
– Discuss the lessons learned
View Details, and register complimentary today
– Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
– Review the benefits post go-live
– Discuss the lessons learned
View Details, and register complimentary today
Walmart Beats Amazon in $15 Billion Flipkart Battle
Source: (Bloomberg May 4, 2018)
The board of Flipkart Online Services Pvt has approved an agreement to sell about 75 percent of the company to a Walmart Inc.-led group for approximately $15 billion, according to people familiar with the matter, an enormous bet by the American retailer on international expansion. Learn more
Don’t miss the next POI Summit!
“Congratulations on another terrific and successful event! POI has become one of the industry’s leading events that truly makes a difference and can impact what CPG manufacturers need to do today! I found all of the sessions I attended to be very informative and overall very well done.”
Denny Belcastro, VP, Kimberly-Clark
Denny Belcastro, VP, Kimberly-Clark
Presentations from the Recently Concluded POI Spring Annual Summit are available this at: https://poinstitute.com/events/past-events/
Source: (Food Navigator May 4, 2018)
As rivals Plated and Chef’d have embraced an omni-channel strategy, Blue Apron has unveiled plans to expand the rollout of branded meal kits at Costco in a bid to woo consumers that buy into the meal kit concept, but don’t want to commit to a subscription. Learn more
Knouse Foods Positions Itself with Promotion Optimization
Source: (T-Pro Solutions April 30, 2018)
Source: (T-Pro Solutions April 30, 2018)
“As a cooperative it is important that we are making the best decisions for our organization, our growers, our retail partners, and our consumers,” says Rich DiFrischia, Vice President Business Development and General Counsel at Knouse Foods, Inc. “We are partnering with T-Pro to optimize our promotional analysis and sales planning for even greater outcomes.” Learn more
Leave a Reply