Promotion Optimization Institute Issues Trade Promotion Vendor Panorama 2016/2017 Mid-Cycle Update
Source: Street Insider January 16, 2017)
The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today released its POI TPx Vendor Panorama 2016/2017 Mid-Cycle Update, an interim publication prior to the release of the 2017 POI Trade Promotion Management/Optimization (TPx) Vendor Panorama. The POI annually produces the Vendor Panorama of the trade promotion management/optimization market to help consumer goods companies (CPG) successfully execute trade promotions at the headquarters level. Learn more
POI TPO Challenge: Make Each Dollar Count
Source: Retail Leader Mag June 1, 2014)
Five different solutions providers were given historical sales data from actual retailers and CPG companies, which they used to predict and optimize promotional outcomes.
The five were given wide latitude in interpreting the data, determining its relevance and deciding what kinds of promotions were indicated. Learn more
Dec. 3, 2012: Retailers, Manufacturers Collaborate on Trade Deals
Dec. 3, 2012: Manufacturers and Retailers Learn to Collaborate at POI Beginning next March, the Promotion Optimization Institute (POI) here, in collaboration with St. Joseph’s University, Philadelphia, will offer an accredited educational program leading to a certificate as a CCM
July 19, 2012: The Promotion Optimization Institute Announces New Education Advisory Board Members: Executives from Anheuser-Busch InBev, Willard Bishop, Duane Reade, Unilever, Winn-Dixie Stores, Winston Weber & Associates join POI Certified Collaborative Marketer Education Advisory Board
May 30, 2012: The Promotion Optimization Institute Announces “POI Joint Business Planning Summit: Enabling Focus on the Customer” November 4-6, 2012 in Chicago. Conference includes Chairman and CEO of Winston Weber and Assoc. keynote, best practices to increase profits through joint business planning and optimizing promotions, plus new industry survey results
April 04, 2012: The Promotion Optimization Institute Announces “Achieving Success with Collaborative Promotion Optimization Summit” April 18-19th in Chicago Two day conference includes presentations from retail leaders including Gartner, Annie’s, The Dannon Company, Kimberly-Clark, PepsiCo, Harveys Supermarkets
Dec. 12, 2011: 2011 marked by groundbreaking research with partners and POI members’ accomplishments with trade promotion management, trade promotion optimization and collaborative promotion optimization.
2011: The Promotion Optimization Institute Study Finds Majority of North American Manufacturers Cannot Support a Customer-Centric Shopping Experience Study finds that consumer brand companies need to tie marketing investments to a financial framework integrated across internal sales, marketing, finance, IT, and retail partners
July 2010: It’s More Like SKU Optimization – POI comments in Shopper Marketing Magazine
June 02, 2010: Collaborative Promotion Optimization By Dale Hagemeyer, Managing Vice President Gartner, Inc., and Michael Kantor, CEO, Promotion Optimization Institute, LLC (POI)
One of the biggest rifts existing between manufacturers and retailers lies in their inability to truly collaborate on trade promotions. At the core of this quandary is a mismatch along three dimensions: Culture, personnel and technology. A new research model, “A Guide to Improving Manufacturer/Retailer Collaboration for Promotional Activities”, from Gartner Inc. and the Promotion Optimization Institute examines the key characteristics of each dimension and provides an assessment tool to foster greater understanding. Here is a summary of this revealing new effort. Read about it here.