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Home » Industry News » POI Pulse July 1, 2019

POI Pulse July 1, 2019

POI Guest Column
Predictive Ordering Drives 
Food Retailing, Distribution,
 and Manufacturing
 
Retailers traditionally rely on salestrends, intuition, and various data streams to drive their product
 ordering. With today’s competitive environment, more than ever they
are investigating the applicability of superior technology like predictive ordering to provide a market advantage.
Predictive and Suggested Order solutions from AFS delivers by answering key questions such as
 which products should I promote,
 what order mix will drive the highest revenue/margin per square foot,
what prices should I charge and
what inventory should I maintain in-store?
AI/ML technology continues to learn over time, so it gets better and better
at knowing the answers to all these important questions.

Retail applications

Data utilization starts traditionally through descriptive analytics where we analyze the data to find out what happened. This is the traditional predictive analytics described above. Some vendors are putting a fancy voice-enabled query engine on the front end of this capability and calling it AI/ML, but what you really have is a voice-enabled dashboard running descriptive data queries or some type of search. With ML, once the data has been structured in a descriptive format, it can then be further evaluated with trends being identified and identifying why certain outcomes occurred. Machine learning as an extension of our more traditional predictive analytics looks at those trends and relationships, eventually predicting what will happen with higher accuracy over time.

Retail advantage can be gained by combining our traditional predictive analytics based on historical data with ML which is based on pattern recognition.

Filtering for the preferred minimum or maximum inventory level will provide insight into the average units sold during a specified time frame. We then calculate inventory days of supply that we have on hand which in turn provides a predictive indicator that will identify trends and through management by exception (MBE) we can then alert the appropriate individuals when action is needed.

Items generating higher volume sales analyzed at a store-by-store level over time can uncover trends in consumer behavior and preferences that will provide insights on what items to carry and at what price points. These types of predictions lead to better decision making in ordering, stocking and other factors affecting the company’s bottom line.

Comparing sales and inventory for similar periods of time by geographic region including influencing factors such as competitor brand actions can help to determine adjustments to orders and inventory levels. Further enhance order upside…Learn more click here.

Interested in Retail Execution Excellence?
 Access the full report here
Join 200+ CPG & Retailer Peers for
the POI Northeast Regional Summit, September 25-27, 2019 in Morristown, NJ  View the POI Northeast Retail, RGM, and Collaborative Marketing Agenda here
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass
More information about upcoming 2019 POI events can be found at: http://poinstitute.com/events/ 
Have a sensational week, and a safe and Happy 4th of July Holiday!!

Industry News

Blue Buffalo Boosts General Mills Sales
Source: (CNN June 26, 2019)
The good news for General Mills is sales for the company’s Blue Buffalo pet products division is booming, surging 38% from a year ago. Operating profits soared 82% as well. General Mills bought Blue Buffalo in 2018 for $8 billion, a move that seems to be paying off. Learn more
P&G’s SK-II’S Animated Digital Influencer
Source: (Global Cosmetics June 25, 2019)
“Yumi is more than a digital influencer. She is a digital human capable of interacting and engaging in ways technology hasn’t been able to do until now,” said Sandeep Seth, Chief Executive Officer, Global SK-II. “Yumi personifies our goal to combine technology and creativity to benefit customers. Learn more
Registration for the POI Northeast Regional Summit is Open
Hyatt Morristown, Morristown, NJ
POI focuses on the promotion (including pricing, RGM, TPx, Advanced Analytics, eCommerce, and Customer Experience, etc.) and distribution (Retail Execution, OSA, Perfect Store, Retail Activity Optimization, Omni-channel, and D2C). The POI Northeastern Summit in NJ has the entire CPG and Retailer ecosystem wrapped around execution, including; Perfect Store, eCommerce, Sales Effectiveness (Direct, Broker, DSD, Warehouse, etc.), Pricing Execution, Merchandising Execution (image recognition and VR), Omnichannel including Buy Online, Pick Up in Store. View the preliminary agenda here: http://bit.ly/PoiRegionalSummit2019 
Companies already registered for the POI Northeast Regional Summit include: Colgate, Wakefern, Mars, Bonduelle, J&J, Bimbo Bakeries, Campbell’s, Conagra, PepsiCo, Anjimoto Foods, Philip Morris Int’l, Premio Foods, Pfizer, Church and Dwight, Danone, Sysco Foods, Herr Foods, Aramark, Mondelez, Price Chopper, Kellogg’s, RB, Ferraro, Tata Global Beverages, GSK, and more
Make Plans to Attend the POI Fall Annual Summit
November 6-8, 2019 in Dallas, TX
Presentations from the POI Canadian Summit are Available to Attendees, and POI Members Here
 
Beam Suntory’s Global Brand Strategy
Source: (Ad Age June 25, 2019)
By contrast, the president of brands is expected to work more closely with various departments. That includes collaborating with supply chain leaders to ensure products under development appeal to modern consumer tastes. Learn more
E.l.f. Cosmetic’s Brand Messaging Revamp
Source: (Mktg Dive June 26, 2019)
As the cosmetics space continues to grow more crowded and competitive, brands are looking for fresh ways to connect with younger consumers. Recognizing diversity may be a way to create resonance with millennials and Gen Zers, who are among the most eclectic generations and tend to favor brands that spotlight diversity in their marketing. Learn more
Walmart Rolls Out SNAP Support Online
Source: (Fox Biz June 26, 2019)
“With this rollout, Walmart becomes the first retailer to offer this method for online grocery pickup customers at scale,” a spokesperson said. “With our goal of having more than 3,100 pickup locations open by the end of the year, the SNAP payment option will make it even easier for more customers, no matter how they pay, to pick up their groceries without even leaving their cars.” Learn more
POI and Symphony CPGAI-Revenue-Growth-Management Whitepaper:   New Strategies for CPG Revenue Growth Management: Harnessing AI to Change the Game
Access the paper here here
Coca-Cola to Launch Digital Marketplace
Source: (Bev Industry June 25, 2019)
Coca-Cola’s strategic partnership with Omnivore and the launch of the digital marketplace are important milestones in Coca-Cola’s long-term vision of building a digital ecosystem that connects Coca-Cola, foodservice operators and consumers, the company says… (it) will be fueled by proprietary technologies, analytics and tools available only for Coca-Cola customers aimed at optimizing customer business operations and driving their profit growth. Learn more
5 Trends Defining the Future of Retail
Source: (Green Biz June 26, 2019)
Virtual reality (VR) and augmented reality (AR) are enabling retail companies to immerse customers in highly personalized interactions and bring the retail experience closer to home or anywhere their consumers are connected. Most retailers are already implementing or planning to further invest in mixed reality. Learn more
100 Of The Most Customer-Centric Companies
Source: (Forbes June 27, 2019)
Here are the habits of 100 customer-centric companies from ten industries including Retail (Wegman’s and Trader Joe’s), Finance, Healthcare, B2B, Software, Hospitality, Insurance, Telecom, Manufacturing, Agriculture. Learn more
Presentations from the 2019 POI Canadian Summit are Available to Attendees, and POI Members Here
Previous Post:POI Pulse June 24, 2019
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