Two great ways to Skill Up at POI
in the next 60-Days!
in the next 60-Days!
1. POI Webinar Series:
How L’Oréal Leverages AI to
Structurally Improve ROI
How L’Oréal Leverages AI to
Structurally Improve ROI
Hosted by Promotion Optimization Institute, sponsored by Visualfabriq
What was once impossible,
applied AI in RGM is here today!
applied AI in RGM is here today!
According to Promotion Optimization Institute’s research, greater than 50%
of leading CPG companies are using and advancing RGM practices and tools, requiring cross-functional teams to work together between departments. Historically executing RGM has been labor intensive, forward looking, and
based largely on human assumptions.
Many interpretations of the data are
acted upon across the departmental
silo’s, as organizations are not utilizing one version of the truth.
With the arrival of state-of-the-art
automation and AI tooling cross-
functional planning has radically
changed. Immediate real-time results by scenario simulation and prescriptive modelling, using advanced applied AI,
are already making their impact and
driving enterprise ROI.
Industry leaders L’Oréal and Visualfabriq will be sharing their strategy, as attendees learn:
How to embed AI in the RGM process;
Why L’Oréal made the decision to
Why L’Oréal made the decision to
implement AI as part of RGM;
How this would help the business
How this would help the business
Presenter
Oskar Toerneld MSc
AVP Revenue Growth Management, L’Oréal
AVP Revenue Growth Management, L’Oréal
Oskar is a seasoned revenue
management leader and thought
leader in Advanced Analytics.
After over 10 years in the industry,
working for renowned analysts like
The Nielsen Company and SKIM
Analytics, he joined L’Oréal USA
in March 2018 with a mission to build
the Advanced Analytics function
within revenue management. He’s
focusing on using state-of-the-art
modeling and the application of
machine learning in order to improve
ROI and create profitable growth.
2. The POI Fall Annual Summit,
November 6-8, Dallas, TX
Register today for the 10th Annual
POI Fall Annual Summit to be
inspired, and learn how to advance
your company’s commercial capabilities
for growth!
Creating Success for Today and
Tomorrow with a Cross-Functional
Center of Excellence
Moderated by: Denny Belcastro,
Moderated by: Denny Belcastro,
VP Industry and Customer Collaboration,
Kimberly-Clark
Panelists: Kimberly Clark Cross-
Functional CoE
Panelists: Kimberly Clark Cross-
Functional CoE
Keynote: High Performance Forged by The Fires of Adversity
Presented by: Bob Ravener, EVP and Chief People Officer, Dollar General
(Ret.) and Author of Up!
The Difference Between Today and
Tomorrow is You
Presented by: Bob Ravener, EVP and Chief People Officer, Dollar General
(Ret.) and Author of Up!
The Difference Between Today and
Tomorrow is You
View all 6 of our POI Deep-Dive ROI Centered Workshops, including:
Achieving Excellence with Revenue
Growth Management
Facilitated by:
Bob Hannah, CEO, Data Ventures
Joseph Enright, Sr Director Global RGM
at Kellogg Company
Achieving Excellence with Revenue
Growth Management
Facilitated by:
Bob Hannah, CEO, Data Ventures
Joseph Enright, Sr Director Global RGM
at Kellogg Company
Attendees will have ALL their questions
answered about Revenue
Growth Management, eCommerce,
Al, Trade Promotion,
and Omnichannel answered via
this world-class agenda in Dallas!!
answered about Revenue
Growth Management, eCommerce,
Al, Trade Promotion,
and Omnichannel answered via
this world-class agenda in Dallas!!
Information about upcoming 2019 POI events
can be found at: http://poinstitute.com/events/
To view testimonials from previous POI Summits,
please visit: http://bit.ly/POI-Testimonials
For information on receiving up to 2 complimentary
passes to a POI Summit, reach Joanie Hampton
Have a sensational week!
Reach us with any needs, questions, or requests
to further engage with POI at:
Industry News
Hershey App Manages Impulse Purchases
Source: (Food Dive September 25, 2019)
Hershey in the past year has made a bigger push to incorporate mobile data into its media buy strategy. Rinaldi said each week his team assesses which markets are underperforming sales-wise and “overfrequences” those locations with media. The strategy drove an incremental $4 billion in sales around Halloween last year. Learn more
JOIN 405+ manufacturer and retailer peers in Dallas, TX, November
6-8, 2019 for the POI Fall Annual Summit and get ALL of your questions about Revenue Growth Management, eCommerce, Al, Trade Promotion, and Omni-Channel answered.
Pharmavite, MOM Brands, Dollar General Stores, Brookshire Grocery, Mill Fleet Farm, Sofina Foods,
Keurig, Dr. Pepper ,Walgreens, PepsiCo, Casey’s General Stores, AAFES,
Ajinomoto Foods North America, McKee Foods, Atkins, Coca-Cola, Unilever, Danone, SCJ, Smithfield, Nutritionals, Nestle Skin Health, Musco Family Olive, Phillip Morris Int’l, J & J, JM Smucker, Blue Buffalo, Constellation Brands, P&G, GSK, HEB, Church and Dwight, Campbell Soup, BJ’s, Hormel,Tito’s Homemade, Mondelez, Hershey, ATD, Dole Foods, Del Monte Foods, and more.
POI is donating 25% of the manufacturer and retailer registration proceeds to support the families and victims of the tragic events in El Paso, TX and Dayton, OH
Unilever Exec: Providing Real Value to Customers
Source: (Tech HQ September 26, 2019)
Unilever’s Data and Innovation Manager, Charlie Clinton, said, “We need to focus on producing meaningful content, at every touchpoint, every time,” Clinton said. “[Consumers] are not engaging with us, they are engaging with content that inspires them, entertains them, educates them, maybe informs, helps or rewards.
RXBar Driving Millions for Kellogg
Source:(CNBC September 24, 2019)
After its initial launch, in 2013, RXBar saw $600,000 in sales in nine months. In 2014 its sales reached $2 million. But after the acquisition, sales exploded, hitting $160 million in 2017, ahead of Kellogg’s projections of $120 million by year-end. Learn more
POI 2019 Solutions Landscape – Read Full Report Here
Folgers Coffee’s New Trends and Shifts
Source: (Food Dive September 23, 2019)
While the largest portion of loyal Folgers drinkers are baby boomers, Meyer-Hawkes, VP of marketing for Smucker’s coffee division, said the brand is focusing more on getting millennials to drink the coffee. Part of this involves being where they are: in K-cups, at colleges and universities, at healthcare facilities and offices. Folgers also has Increased the product’s offerings by rolling out trendier drinks popular with consumers. Learn more
Coca-Cola’s Top Marketer on Marijuana-infused Drinks
Source: (The Drum September 24, 2019)
In the US alone, the CBD market is expected to hit $20bn by 2024, as products containing the hemp-extract become more readily available across industries like cosmetics, food and drink, pharmaceuticals and even pet care. Coke rival Pepsi has also expressed interest in the nascent market, with its chief financial officer Hugh Johnston admitting the business would “look at it critically” in the long-term. Learn more
Kraft Cheese Intros Interactive Packaging at Walmart
Source: (Mobile Mkter September 24, 2019)
Kraft Heinz’s use of intelligence packaging aims to reach shoppers whose smartphones have become a must-have accessory when they browse store aisles. Brands can transform their packaging into an interactive mobile experience that provides more product information, offers instant discounts and collects consumer data that can be used for future promotions. Learn more
Register Today for this Webinar:
How L’Oréal Leverages AI to Structurally Improve ROI
The POI State of the Industry – 2019-20 Annual TPx and Retail Execution Bench-marking Survey – Please participate
The Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company improve promotion effectiveness and efficiency in retail execution and to understand your business successes and challenges. Additionally, the survey will help us to deliver research, best practices, and POI Summit events that serve your advancement needs.
Please take 15 minutes to complete the confidential survey, which is broken down into two distinct yet related business processes: Trade Promotion Management (TPx– which includes trade promotion management and trade promotion optimization) and Retail Execution.
Here is the “ask:” If you are in a position to provide a solid perspective on your company’s TPx and Retail Execution capabilities, then please complete the survey. If you are a solutions/services provider, please do not take the survey. Please instead, ask your clients to complete the survey via the following link: http://bit.ly/POI_2019_Annual_Survey
General Mills Reports Q1 Pet Segment Sales Growing
Source: (Pet Prod News September 24, 2019)
Jeff Harmening, General Mills chairman and CEO, said, Blue continues to be steadfast in the e-commerce channel with retail sales up 20 percent in the quarter, resulting in further market share gains. Retail sales for food, drug and mass customers who have carried Blue Buffalo for more than 12 months were up 50 percent, compared to last year. Learn more
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