Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Industry News » POI Pulse July 10, 2017

POI Pulse July 10, 2017

 

 

 

Trade Promotion Management Webinar 7-12-17 2PM
Register Today

 

Register today for this complimentary webinar – all
registrants will receive a copy of the presentation!

Interview with Mondelez CEO Irene Rosenfeld
Source: (Business Insider July 7, 2017)

Before these guys show up, understand what you need to do to unlock value. In our case, we were, as we split the company in 2012, we ran into a real slowdown in the macro economy so we decided that we
need to pivot and focus a lot more in the short-term, on margin expansion, which is what we did. Learn more

 

Realizing Benefits from Trade Improvement: Free Webinar

Source: (POI, July 12, 2017)

ACH Food’s Transformation Trade Planning Journey on July 12, 2017 at 2pm will deliver actionable advice.  ACH Food has gone through a transformational program to reinvent business planning and trade
management which included the implementation of an integrated business planning solution.
This business transformation has touched all areas of people, process and technology. Within the first year of going live, ACH has realized benefits in many areas including improved visibility into the trade P&L for all functional areas. Learn more, and register here

 

Attitude vs Income Regarding families’
Spending Habits (Source: Market Week July
6, 2017)

Brands should not target consumers based on their demographic or economic status but consider their decision making processes around purchases instead, new research suggests. The study aims to unearth new
insights into how families make purchasing decisions. Learn more

 

 

Join Premio Brands, Herr Foods, McKee Foods, ConAgra, Giant Eagle, Pfizer, Church & Dwight, Cambell’s, Colgate-Palmolive, Conair, Sears, Kellogg, Mondelez, Coca-Cola, Hershey, Johnson & Johnson,  L’Oreal,  Nestle, Dannon, Kimberly-Clark,
PepsiCo, Sysco, RB, P&G, Pernod Ricard, Bimbo Bakeries, Goya, Mars, Ahold, Kraft Heinz, Unilever, Energizer, Edgewell, Constellation Brands, Norseland, French’s, and others to learn and engage around
critical in-store, Sales Force Automation, On Shelf Availability Strategies and Pricing Execution success cases, including: Manufacturers and Retailers can follow the links and register here

 5 Trends Impacting the CG Industry – Report

Source: (Accenture, July, 2017)

The consumer goods industry will likely change more in the next 10 years than it has over the past 40. This presents major challenges as well as opportunities for individual consumer goods businesses. Those that quickly embrace new technologies will be the
first to secure competitive advantage. Access the Report, Learn more

CPG’s Need to Upskill to Capitalise on
Online Opportunity (Source: Int’l Supermarket
News July 3, 2017)

A recent report suggesting one in seven Britons are doing all of their food shopping online could have major implications for the UK’s grocery suppliers and manufacturers wanting to capitalise on this sales growth opportunity. Manufacturers need to upskill their sales, category and marketing teams to ensure they are well equipped to capitalise on this developing online opportunity. Learn more


Enrollment for the Next Collaborative Marketing
Certification Class is Open  

 

Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.
. Learn more and enroll today 

 

Coca-Cola Improves Field Force Execution

Source: (POI On Demand Webinar Access)

Learn how getting actionable results from retail
activities will produce meaningful insights and other indicators to serve shared shoppers and consumers. Access the recording

 

Customer Demand’ Drives ShopRite’s Locally Sourced Expansion

(Source: Supermarket News July 5, 2017)

ShopRite is doubling down on its arsenal of locally
procured options. The store’s Locally Grown program includes farm-raised beef, seafood, fresh produce, baked goods, flowers, honey, craft beer and roasted coffees. Last month, ShopRite announced that the grocer would be expanding its group of nearby providers. Learn more

 POI Perspective
Overview Of Recommendations from the 2017 POI Retail Execution Panorama (write mkantor@P-O-I.org

for your copy of the complete report)

 

Prioritize functionality above delivery method. The lines between SaaS, managed services, hosted private cloud, and public cloud are blurrier than ever and highly
dependent on where the deployment(s) will take place. On-premise is still as popular as cloud (when combining public and private cloud). We
also still see companies doing customization to the actual code base. Hence, don’t be lead to believe that you have to take less functionality or flexibility because everybody is moving to the cloud because this is simply not the case.

 

Continue to prioritize
capabilities that will help users be more effective, i.e. to “sell more.” Otherwise, why spend the money? These capabilities include retail activity optimization (RAO), image recognition, guided selling, social selling, gamification, voice recognition, and in-flight analytics. Each of these is described in the Product Assessment section below. Our 2017 survey showed that about 75% of respondents do not have the “sell more” capabilities, so they give a significant competitive advantage to those who attain them.

 

Recognize that a single solution is not likely to meet your global needs. There is just too much disparity in price,
suitability to local requirements, and availability of support to be able to do so. We find that 3-5 solutions are typical for truly global
companies.

 

Continue to focus on
the requirements of non-field users, meaning managers and office-based personnel who support the field. We find that some solutions are quite mature for
field users but can have significant limitations for those who have other roles. The same can be said for system administration tools and
related personnel. It is highly advantageous to you to be able to manage the configuration of your retail execution, create reports, add
users, add fields, or perform other such tasks without involving the IT
organization or the vendor.

 

Ask for best practices
from your vendor. The POI
2017 Survey found that only 26% felt that they received best practices in accordance to their solution, but you often have to ask for them. You should find out the background(s) of those who are expected to deliver them. Then, document precisely the sorts of best practices you
are looking for and make this part of the scope of work. 

 

Request  your copy today, which includes the market overview, vendor ratings, and recommendations by writing Michael Kantor at mkantor@p-o-i.org 

Learn more about the POI Retail Execution Summit here

 

Reach us with any needs, questions, or requests to further engage with POI at:

 Have an exceptional week!

Michael Kantor, CEO and Founder

 


   

Save
the Date – We’re Back at the Westin



Sponsors of this week’s issue of POI Pulse

    Salesforce           Spring Mobile         SAP Logo  

            

             

                                                                                                            

 

 

 

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place.  Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers.  Establish and develop long-term
relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

 

POI CCM Banner

Enroll now!
Next Classes are on December 13 and 14, 2017

 

 

Upcoming Events

 

Realizing Benefits from Trade Improvement:
ACH Food’s Transformation Trade Planning Journey

Hosted by Promotion Optimization Institute

This business transformation has touched all areas of
people, process and technology. Within the first year of going live, ACH
has realized benefits in many areas. Register Complimentary Here

 

 

 

 

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *