One Week Until the POI Global Virtual Summit: Capabilities Lead the Way! View the agenda and register today!https://bit.ly/POIGlobalVirtualSummitAs a global community, we remain the throes of challenging times and together confront the difficulties COVID-19 presents to our teams, families, communities, and customers, it is clear that the role of consumer goods companies and retailers (healthcare, and others included) has never been more critical. The POI team has been in constant communication to several Members remaining connected and committed to help you adapt and thrive in the emerging new reality.
This first of its kind global virtual summit will deliver strategies and tactics specific to European, Asia-Pacific, US, Canadian, and LatAm markets, and regional content available live during those related time zones.
You will learn via detailed sessions around the most current practices, research, proven strategies, and actionable advice including strategies to navigate COVID-19 Challenges across distributed teams, and channels.For our many POI global members and constituents who supply life-sustaining goods — food, general merchandise, medications, and supplies we remain strategic and relevant with actionable practices, (including the successful Inaugural POI Virtual Summit) to provide the critical level of support that is needed to adapt and thrive in these or any conditions. We are proud to serve people and organizations around the globe that are providing vital supplies and will succeed. We will continue to lead with you, serving and responding with focused effort, energy, compassion, plus commitment to do whatever it takes to support our members and communities. Most importantly, please remain healthy and safe.
As many of you know, we previously made the decision to postpone the 2020 POI Chicago, European Summit, and POI Canadian Summit due to COVID-19. At the same time, we gathered with the POI community (who were anticipating the learning’s) including leading solutions providers and agreed to advance with this POI Global Virtual Summit.
The agenda includes presentations in part re-framed in the light of the current challenges, plus others including: Meijer, Mars, Visualfabriq, Wakefern, Exceedra, Method Products, Reyes Beer Division, PepsiCo, Accenture, SAP, Salesforce, Maple Leaf Foods, Blacksmith Applications, Fleet Farm, Treasury Wine Estates, Cornerstone Capabilities, Moen, BJ’s Wholesale, Deloitte, method (a division of SC Johnson, Jack Link’s, LEGO, Edgewell, UpClear, Spectrum Brands, and more.
Join POI as a member (see detailed values here https://bit.ly/POImembershipValues) to have access to the full report. POI has a fall membership drive and special offer (Over $5K value) Reach out to Joanie Hampton-Malin jhampto@p-o-i.org for more information and to register your organization. Individual and team memberships are available. Reach us with any needs, questions, or requests to further engage with POI at:PamBrown@P-O-I.org MKantor@P-O-I.org
| Nestle USA Revels in Renaissance of GrowthSource: (Food Biz News September 9, 2020) Steve Presley, Nestle CEO, said, “So for us, it is a structurally attractive space. It is consumer-focused. Consumers actually have come back to the category in a big way pre-COVID, through COVID and we think post-COVID. It offers a convenience and a taste … and a value that can’t be beat in their meal offerings. And so we feel really strong about our frozen portfolio right now. Still work to do, we always have work to do in the space in all of our businesses. But it’s an attractive business for us.” Learn more Promotion Optimization Institute Releases POI 2020 TPx Vendor Panorama, and Names Best-in-Class Across Capabilities“Even in the face of COVID-19 and the consumer products industry paradigm shift that is taking place, Trade Promotion and Revenue Growth Management is more relevant today than ever before,” said Pam Brown, Chief Commercial Officer of the POI. “COVID has dramatically accelerated the move to eCommerce and the majority of CPG companies are struggling with online trade promotion. While much work needs to be done, many POI members and the vendors are rising to the challenge”. Learn more Register here to join us for this Complementary webinarTomorrow, Tuesday, September 15thDigital Transformation: A Conversation with Clif Bar |
| Hain Celestial CEO: ‘Virtually Every Brand is Now Profitable’Source: (New Hope September 10, 2020) CEO Mark Schiller categorized the company’s brands as “get bigger”—best-selling brands that could sell more; “get better”—brands being managed for higher profits; and brands the company needed to divest. During the past 18 months, Hain sold or shut down 16 brands and eliminated more than 500 SKUs. Those brands generated $800 million in annual sales but only $30 million in EBITDA, he said. Learn more General Mills Connects with MillennialsSource: (Mktg Dive September 8, 2020) The collection reimagines cereal brand characters who are beloved across multiple generations, according to General Mills, tapping into the nostalgia trend that is a popular way to strengthen brand relationships with customers. General Mills brand Chex Mix in May, for example, released a reboot of its Chex Quest video game from the 1990s as a way to connect with millennials. Learn more Grocery Chains Experimenting with New TechSource: (CNBC September 6, 2020)With the coronavirus pandemic, however, tech-based approaches that promote safety and speed are becoming table stakes for grocers. Customers of all ages have been more willing than before to download apps, try out services like curbside pickup and seek out ways to avoid interactions with cashiers or other customers. …That’s accelerated demand for technologies that can allow consumers to shop safely in stores and limit interactions with employees or other customers. Learn more Register Today for the POI Global Virtual Summit:Attend Live sessions Next Week, on September 22, 2020, and/or Access On-Demand anytime! |
| Speakers include: Meijer, PepsiCo, Salesforce, Mars, Jack Link’s, Acosta, Visualfabriq, BJ’s Wholesale Club, Accenture, Fleet Farm, Treasury Wine Estates, LEGO, Exceedra, Mrs. T’s Pierogis, method products, Deloitte, Hyer, Philip Morris International, Church & Dwight, and many more.Already registered include: General Mills, Nestle, P&G, Schreiber Foods, PepsiCo, Unilever, Kimberly-Clark, Dart Container, McKee Foods, Campbell’s Soup, Colgate, GSK Palmolive, Conagra, Grupo Bimbo, International Paper Retail Pkg & Display, Deloleo, Duracell, Keurig Dr Pepper, Kimberly Clark, Nestle Coffee Partners, Hostess Brands, Hormel, Johnsonville, Mars, Kraft Heinz, Kellogg, Mondelez, Simply Good Foods , Perrigo, Coca-Cola, KIND Snacks, Apex Global, Mattel, Perfetti Van Melle, Mrs. T’s Pierogies, Iris Nova, Hershey, Henkel, JDE, Reynolds Consumer Products, Kao, Barilla, Land O’ Lakes, SC Johnson, Morton Salt, Eagle Foods, Walgreen’s, Dollar General, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Church & Dwight, Hometown Foods, Constellation Brands, J&J, Musco Family Olive, American Tire Distributors, Richardson International, and more. McCormick Looks Poised on Solid Demand, Cost-Saving EffortsSource: (Yahoo Finance September 8, 2020) Consumer segment sales increased 26% primarily led by higher demand stemming from at-home consumption and cooking more at home amid the coronavirus outbreak. In fact, the company is anticipating an overall increase in consumer demand in the segment during periods of greater cooking at home. Learn more The POI State of the Industry – 2020-2021 Annual TPx and Retail Execution Bench-marking Survey –Please participate hereThe Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company improve Enterprise planning, promotion effectiveness, retail execution, and understand your business successes and challenges. Here is the “ask:” If you are in a position to provide a solid perspective on your company’s TPx and Retail Execution capabilities, then please take 15 minutes to complete the confidential survey, which is broken down into two distinct processes: Holistic Enterprise Planning (Including eCommerce, digital, TPM, TPO, RGM etc.) & Retail Execution. If you are a solutions/services provider, please do not take the survey. Please instead, ask your clients to complete the survey via the following link: https://www.surveymonkey.com/r/POIsurvey2020 Bud Light teams with NFL, Twitter for Virtual Fan ExperienceSource: (Bev Industry September 8, 2020) “As the official beer sponsor of the NFL, we’re excited to welcome football fans back to the sport they love, giving them access to one of the most noteworthy moments in sports – the touchdown celebration,” said Andy Goeler, vice president of marketing for Bud Light, a brand of St. Louis-based Anheuser-Busch. “‘Bud Light Showtime Cam’ not only brings fans closer to the players they know and love, but will also provide those watching at home a unique fan experience — a celebration alongside their team, while enjoying their favorite Bud Light product. Learn more |
| Mars Neuroscientist on Emotional EffectivenessSource: (The Drum September 9, 2020) The Mars team has been running one of the largest neuromarketing studies in the world these past five years. It has studied more than 700 ads in an effort to determine which evoke emotions that, in turn, build memory structures that are recalled at the point of purchase. Learn more 7-Eleven & Instacart to Compete in Online Delivery WarsSource: (Fox Biz News September 2020) Customers can access the delivery service via the Instacart app by entering their zip code, selecting their local 7-Eleven store and filling up their cart. A shopper will pick up and deliver items within a designated time frame, and customers can get their supplies on-demand or schedule it for days later. Learn more |
POI Pulse September 8, 2020
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