Next Class starts on June 12, 2025!
The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University in Philadelphia offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer (CCM)™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in retail and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization and trading partner relationship operates as a whole.
During this 6-month self-directed program, expert faculty teach participants the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored –from sales to marketing, to supply chain and finance –providing candidates with a complete understanding of each function and how it contributes to trading partner collaboration success.
CCM training will teach you the techniques, tools and approach for analyzing and building effective sales, marketing, and merchandising strategies (including analytics and the enabling IT) to propel your organization and your career forward. Throughout the 6 -month program, you will discover exceptional opportunities for broadening your perspective, collaborating with a group of retailer and manufacturer peers, and analyzing the commercial capabilities and activities that Are best-in-class, and in your company. Ultimately, you will attain advanced competencies from creating improved strategies, and approach for building, executing, and analyzing cost effective marketing, pricing, promotions, sales and merchandising that you’ll implement jointly with trading partners and your company.
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic”!
Veronica Escalante, Customer Development Manager, Sprout Foods, Inc.
Who Should Attend?
The CCM certificate is right for anyone looking to further pursue their Trading Partner Collaborative business knowledge and skills on a convenient, flexible schedule (100% online).
* Requirements for Enrollment Include the Following:
- A minimum of five years’ experience in a CPG or retail role
- A bachelor’s degree, from an accredited university or college
- An active current job within a major retail or CPG manufacturer
* If the above cannot be met, exceptions apply
Specific Roles Recommended as Candidates for the CCM Program Include:
- CPG Sales/Marketing
- Category Management
- Supply Chain Management
- Trade Marketing
- Sales Finance
- Brand Marketing
- S&OP (Demand Planning)
- Retail Marketing
- Retail Advertising
- Purchasing
- Retail Category Management
- Retail Marketing
- Loyalty and Analytics
- Retail Merchandising
- Pricing
- RGM
Benefits of CCM Designation:
Achieving the CCM allows you to gain essential skills sought after by successful CPG/Retail executive team leaders and their hiring departments.
These skills include:
- Strategy
- Planning
- Executing
- Analysis
- Evaluating Shopper Insights
- Leadership Decision Support
- Joint Business Planning
Perhaps the most appealing aspect of the CCM program is its convenience and flexibility. This 6-month program allows busy professionals to take advantage of the various learning formats both at their desks and at convenient locations. Certification will be achieved in a blended format using classroom content as well as online content. Onsite orientation and Collaborative Marketing exercises are held 100% online via Zoom.
Curriculum
Attendees learn through group projects and simulations with other executives from leading companies. The program concludes with a leadership simulation exercise and an interactive session on the POI collaborative approach to management, in which participants develop a strategy map for an organization in order to integrate the key takeaways from throughout the program.
Curriculum covered over the course include:
- Category Management
- Data, Insights & Analytical Concepts
- Trade Marketing
- Planning & Forecasting
- Modeling – Predictive Analytics
- Collaborative Culture and Strategies
- Business Applications
- Modeling – Optimization
- Pricing Methodology
- Shopper Marketing/ Consumer Insights
- Social Media and Mobile Marketing
- Omnichannel retail
- Revenue Growth Management
Registration is $4,950 .00 per candidate * (group discounts will apply, plus prorated for qualified subject exemptions)
* CPG manufacturers: POI team membership includes one full scholarship with enrollment of POI team membership. More information here. Reach Joanie Malin, Jmalin@p-o-i.org with questions regarding membership
Includes:
All curriculum materials, online access to courses and follow-up materials.
Registration materials and data preparation for the Orientation class and subsequent monthly connection calls.
Complimentary registration for a future POI event.
The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University in Philadelphia, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer – CCM™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in food and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization operates as a whole.
During this 6-month self-directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance –providing candidates with a solid understanding of each function and how it contributes to trading partner collaboration success.
CCM training will teach you the techniques, tools and approach for analyzing and building effective TPM-TPO marketing, promotions, sales and merchandising strategies to propel your organization and your career forward. Throughout the 16-week program, you will discover exceptional opportunities for broadening your perspective, collaborating with a group of retailer and manufacturer peers, and analyzing the TPM and TPO activities in your company. Ultimately, you will attain lasting satisfaction from creating the improved strategies, and approach for analyzing and building cost-effective marketing, promotions, sales, and merchandising that you’ll implement for your company.
Who Should Attend
The CCM certificate is right for anyone looking to further pursue their Trading Partner Collaborative business knowledge and skills on a convenient, flexible schedule (90% online).
Requirements for Enrollment Include the Following:
- A minimum of five years experience in a CPG or retail role
- A Bachelor’s degree, from an accredited university or college
- An active current job within a major retail or CPG manufacturer
- If the above cannot be met exceptions apply…
- Specific Roles Recommended as Candidates for the CCM Program Include:
- CPG Sales/Marketing
- Category Management
- Supply Chain Management
- Trade Marketing
- Sales Finance
- Brand Marketing
- S&OP (Demand Planning)
- Retail Marketing
- Retail Advertising
- Purchasing
- Retail Category Management
- Retail Marketing
- Loyalty and Analytics
- Retail Merchandising
- Pricing
Benefits of CCM Designation:
Achieving the CCM allows you to gain essential skills sought after by successful CPG/Retail executive team leaders and their hiring departments.
These skills include:
- Planning
- Executing
- Analysis
- Evaluating Shopper Insights
- Leadership Decision Support
Perhaps the most appealing aspect of the CCM program is its convenience and flexibility. This 6-month program allows busy professionals to take advantage of the various learning formats both at their desks and at convenient locations. Certification will be achieved in a blended format using classroom content as well as online content. Onsite orientation and Collaborative Marketing exercises are held at St. Joseph’s University in Philadelphia, Pennsylvania. The campus is only 15 minutes from the Philadelphia International Airport (PHL) or can be reached via Amtrak.
Curriculum
Attendees learn through group projects and simulations with other executives from leading companies. The program concludes with a leadership simulation exercise and an interactive session on the POI collaborative approach to management, in which participants develop a strategy map for an organization in order to integrate the key takeaways from throughout the program.
Curriculum covered over the course include:
- Category Management
- Data, Insights & Analytical Concepts
- Trade Marketing
- Planning & Forecasting
- Modeling – Predictive Analytics
- Collaborative Culture and Strategies
- Business Applications
- Modeling – Optimization
- Pricing Methodology
- Shopper Marketing/ Consumer Insights
- Social Media and Mobile Marketing
Registration is $4,995.00 per candidate (group discounts will apply, plus prorated for qualified subject exemptions).
Includes:
All curriculum materials, online access to courses, and follow-up materials.
Registration, materials, and data preparation for on-site (retailer/manufacturer) pre-curriculum meeting.
Registration materials and data preparation for on-site four-day joint business planning session (upon completion of the online portion) and access to the POI CCM social network (networking, meeting/exam preparation, etc.)
Complimentary registration for a future POI event.
All meals throughout the program and discount housing at a nearby hotel.