Course Title: Implementing RGM with Retailers
Drive Joint Value Through Smarter Pricing, Promotion, Mix, and Trade Execution
Course Overview: This course equips retailer-facing sales teams and commercial roles at CPG companies with the confidence, skills, and tools to apply Revenue Growth Management (RGM) principles in real conversations with their buyers.
Retailers are looking for partners who can deliver shopper value, category growth, and better ROI. Sales teams that understand price elasticity, promotion efficiency, and mix optimization are better positioned to build strategic plans that benefit both sides of the desk.
This is a hands-on training for those who want to:
- Shift from transactional selling to value-based planning
- Lead pricing and promo discussions without exposing sensitive profitability
- Build stronger, data-driven business cases with retailers
- Use trade spend more efficiently and tie investment to performance