Heineken TPx journey: from volume to value growth through people, processes and technology
Hosted by Promotion Optimization Institute, sponsored by KANTAR
In this webinar, Heineken’s panel of IT, Finance and Sales leaders will take us through their TPx journey, starting from the decision to introduce a trade promotion management system to manage sales channels and volume growth, all the way through to its transformation into a value growth generator, supported by a technological landscape modernisation to Microsoft Azure cloud.
In this discussion Heineken will highlight key learnings, pitfalls to avoid and best practices to collaborate towards a common goal.
Join us to hear multiple perspectives on sales processes automation, how they can be a key lever for collaboration and growth.