Orkla from Insights to Action: Driving growth with optimal trade promotion programs
Hosted by Promotion Optimization Institute, sponsored by KANTAR
Date: Wednesday, March 23, 2022
Time: 10:00 AM EDT/ 4:00 PM CET
Duration: 1 hour
In this webinar, Orkla will describe their path towards trade promotion optimization supported by the right digitalization approach leveraging AI/ML for accurate promotional plans and effective execution.
They will discuss how they brought together different countries, distribution channels, processes and needs to find promotion effectiveness and revenue growth management success.
Orkla is a leading supplier of branded consumer goods and concept solutions to the consumer, out-of-home and bakery markets in the Nordics, Baltics and selected markets in Central Europe and India. Orkla is listed on the Oslo Stock Exchange and its headquarters is in Oslo. In 2018, the Group had a turnover of NOK 41 billion, and approximately 18,500 employees as of 31 December 2018.