The New Actionable Data That’s Unlocking Value and Driving Enterprise Optimization
Hosted by Promotion Optimization Institute, sponsored by Datasembly
Traditional syndicated retail sales data from providers like IRI and Nielsen and the data that comes Direct from Retail are the most common data sources available in today’s marketplace.
The value these sources provide is very important, however they can lack the specificity and recency required to unlock the true actionability of the data that will drive pricing and promotion optimization, and exponential benefits across the organization.
Join this interactive session to learn how fully shareable, real-time, hyper-local pricing, promotional and assortment data (and associated insight) is increasing revenue, optimizing promotions, improving trade efficiency, and enhancing relationships between CPGs and Retailers.
Our broadcast will be followed by a live Q&A session.