Achieving RGM Excellence and ROI by Cascading Your Strategies into Execution
Learn how Coca-Cola United drove RGM
implementation on the ground.
Hosted by Promotion Optimization Institute, sponsored by Decision Point
It can be difficult to implement revenue growth strategies that deliver profitability and sustainability. It requires not only a deep understanding of customer and consumer behavior, market trends, and competitor activities but also a holistic toolkit designed to facilitate it.
During this webinar with Beeland Nielsen (CIO at Coca-Cola UNITED), we will discuss:
- Adaptable RGM Toolkit for CPG companies in accordance with their RGM maturity.
- The role of conversational tools in driving the adoption of RGM within organizations.
- Case studies of how Coca-Cola United has used RGM Tools to drive profitable returns on investment.
A fireside chat will include Beeland Nielsen (CIO at Coca-Cola UNITED) about his journey in driving revenue growth analytics tool adoption challenges and how tools help drive analytics adoption.
Our broadcast will be followed by a live Q&A session.