The Evolution of RGM in Inflationary Times
Hosted by Promotion Optimization Institute,
sponsored by Enterra Solutions
Inflation is pervasive, with a few exceptions around the globe, and this level hasn’t been experienced since the 1970’s. Few sales, marketing, or merchandising professionals have ever dealt with it in their careers, let alone their everyday decision making.
Revenue Growth Management (RGM) professionals who connect regularly with their internal finance, supply chain, marketing, and sales peers try to understand what matters most to intraorganizational teams and trading partners to achieve mutual goals while remaining customer-centric with strategies.
Join this round table discussion with your Peers as we to discuss the evolution of RGM, as inflation forces all companies, to continually assess the strength of their processes, data, and business models.
We will discuss, how are you juggling Volume, Profitability, and Market Share KPI’s in the wake of increasing costs? Is our decision criteria strong enough to convince customers and shoppers and consumers to pay not just a higher price, but one high enough to at least offset spiking inflation without losing volume, brand loyalty, or other unanticipated consequences?