“How Carlton & United Brewing Improves Forecasting and Promotional Efficiencies”
Carlton and United Breweries will share their journey of transforming a transaction trade promotion system to a growth driver, as attendees learn:
- Where you should start looking for improvement ideas/ what needs to change?
- How to conceptualize and create a plan for trade promotion transformation?
- How they approached their vendor/solution journey to start making decisions driven by data backed insights?
- What are the benefits of a collaborative solution building process and how it helps users utilize the full potential of their capabilities?
- What are the benefits you could reap from the right approach for your organization?