Turn Data into Deals: Unlock Profitable Growth with Smarter Pricing, Promotion, and
Retailer Conversations
Course Overview:
Sales teams today face the toughest retail environment in years—shrinking margins,
shifting shopper behaviors, and retailer pressure to deliver more with less. This course
equips CPG sales teams with the Revenue Growth Management (RGM) skills and tools they need to win at the shelf and with retailer partners. Forget the theory. This is a hands-on, sales-forward training built to help teams:
- Understand how pricing, trade, and mix impact revenue and profit
- Speak the language of elasticity, ROI, and net sales value with confidence
- Run smarter, data-backed promotional strategies
- Strengthening retailer partnerships with compelling business cases
- Makes RGM easy…understand what you can do in your sales role to help support
your RGM journey