Welcome to the POI Spring Annual Summit this week in Chicago, IL
On behalf of the POI Education Advisory Board, we are thrilled to welcome each of you to the Spring Annual Promotion Optimization Institute (POI) Summit. This past year POI celebrated our 10th Anniversary since we were founded with a bold vision for the industry centered on Collaborative Marketing, and how retailers and manufacturers achieve mutual growth. As we experience this advanced agenda and new ROI centered deep-dive workshops, you will understand how POI will never rest on its laurels. As the details of retail (and serving Consumers) continue to evolve, POI and this agenda http://bit.ly/POISpringSummit2019 is crafted to deliver new ideas, and deep learnings;together we embark on continuous change, innovation, and new solutions to achieve profitable growth!
Throughout this Summit you will experience POI The Certified Collaborative Marketer CCM™; via candidates, graduates, presenters, board members, and sessions; including how it is designed for continuing education, including mastery of the evolving collaborative skills necessary to succeed today and tomorrow in a physical and digital world.
You will notice this experience at POI Chicago with your peers is different, bigger than last year. We will provide you with new, and unique opportunities to meet, and experience the latest practices including personalized feedback from leaders in their respective subjects via the “Lightning Talk” sessions. Pam and I expect to have the chance to speak with and thank each of you personally, as we have been profoundly inspired by and grateful for your dedication to the POI. The theme of this year’s POI Spring Summit is “Perfect Promotion, Perfect Store, and Perfect Customer Experience,” we are here to improve!The workshops, sessions, and interactive meetings are designed with you and your company’s ROI in mind, as you are here investing in yourself. You’ll experience this through essential research, application of data and analytics, details on eCommerce capabilities, plus local and global digital interactions and personal collaborations.
We thank every speaker, workshop leader, board member, and sponsor who is contributing their time, experience, commitment and leadership. This information-rich program, including bold industry initiatives will provide you with the opportunity to network, and learn details on some of the most impactful and meaningful topics affecting our industry, your company’s growth, and your personal success.
We expect your interaction with your colleagues including our sponsors, to be personally rewarding. We wish you a revitalizing conference experience inclusive of invigorating networking, and a fun stay in the great city of Chicago!
Let’s Enjoy Chicago!
Industry News
Walmart’s AI Competitive Advantage
Source: (Seeking Alpha March 27, 2019)
In January 2019, Walmart’s VP of Merchandising Operations and Business Analytics, Galagher Jeff, said the company has “more data than nearly everyone in the world.” The big question is whether Walmart’s management is capable of leveraging its financial resources and data assets to create competitive advantage with AI technologies. Learn more
Join leaders at the POI 5th Annual European Summit
from: LEGO Brands,Tiger Brands, Premier Foods, Danone, JDE, P&G, JAB, Unilever, Jumbo, Orkla, Asahi, Hovis, CamelotDanone, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, Nestle, and many more. Register here
Complimentary symposium at the POI European Summit.
McCormick & Co. Accelerates Digital Platform
Source: (Food Biz News March 27, 2019)
“We’re thrilled with this new partnership, which will deliver substantial incremental impressions and reach to an audience primarily under 35 years of age and further accelerate our digital platform,” said Lawrence E. Kurzius, president and CEO.
Red Bull Campaign to Reach Gen Z
Source: (Mktg Dive March 28, 2019)
Teaming up with Ninja, one of the most popular gamers around, could help Red Bull boost its brand awareness and drive sales among gamers… Marketers seek partnerships with him and others, since they have millions of followers on Amazon’s Twitch and social media of mostly tough-to-reach consumers.
Grow Your Canadian RGM, Sales Effectiveness, Trade
Promotion, and eCommerce Analytics plus Strategies
Related to Driving Growth Across Commerce!
Promotion, and eCommerce Analytics plus Strategies
Related to Driving Growth Across Commerce!
See the updated Canadian business specific agenda here
Join attendees already registered for POI Canadian Summit: Bag Balm, Kraft Heinz, General Mills, Dare Foods, Unilever, SC Johnson, Conagra, GSK, Kruger Products, Edgewell, Nestle, Sanofi, Tiger Brands,Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, J & J, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo , Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s, Clover Leaf Foods, The Clorox Company, Sanofi and more. Register Here
The Ever-evolving Consumer Goods Marketplace
Source: (CFO March 28, 2019)
Delivering relevance at scale means adapting the consumer goods supply chain for new levels of personalization and multiple sales channels. Given the challenges of doing this alone, most brands will need to leverage a much wider ecosystem of partners. And here finance chiefs have a vital role to play. Bringing a data-driven approach to selecting partners ensures this complex endeavor remains focused on the value-adding outcomes the business is targeting. Learn more
AB InBev’s RateBeer: Big Beer, Big Data
Source: (Vinepair March 26, 2019)
By acquiring RateBeer, AB InBev now owns a treasure trove of data, including the preferences and locations of active and passionate beer drinkers. One corporation now has the power to watch, analyze, predict, and, eventually, create the beers we like by using data many of us volunteered willingly under different circumstances. Learn more
Prepare for the POI Chicago Summit! Learn more here and sign up for the Chicago Summit Deep Dive workshops for more content like this.
Access recording here:
More Webinars available to POI Members here
PepsiCo’s LIFEWTR Highlights Emerging Digital Technologies
Source: (Bev Industry March 25, 2019)
Shoppers nationwide now will have the opportunity to engage with augmented reality (AR) experiences and unlock a world of art at stores across the country. “As art and technology become increasingly intertwined, Series 7 represents the future of art innovation and provides brand fans with a new lens through which to view the world,” said Stacy Taffet, VP of the water portfolio for PepsiCo. Learn more
Pernod Ricard Sees 2.5x Higher Engagement
Source: (Mobile Mktr March 25, 2019)
Pernod Ricard said video view rates were the best performance indicator for 30-second native ads, with KPIs double the Reddit average. Video completion rates on eight- to 10-second video ads were 2.5 times higher than benchmarks, and 70% of the views occurred on mobile. Learn more
Unilever’s Global Digital Clean-Up
Source: (The Drum March 28, 2019)
“Now is the perfect time for Unilever to build on the efforts and progress we’ve made so far in the last twelve months in cleaning up the digital ecosystem. We’ve been clear for years about what we want to see online – more consumer trust through greater publisher transparency, more effective use of time and money, and better online experiences for everyone,” he added. Learn more
Join the POI RGM Share Group today! Next meeting at the POI Spring Summit, April 3, 2019:
POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices
Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives. Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 @ POI Spring Summit
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