POI Pulse – April 17, 2017

Source: (Grocery HQ April 14, 2017)

The results of the report show how marketers can reach “split shoppers,” defined as consumers who shop multiple retail brands and locations to purchase everyday household items – even though those items may be available at one store. Eighty-one percent of
those surveyed said they were split shoppers, and they said they do that because they want to save money.

Learn more

Join KAO Group, Starbucks, Colgate
Palmolive, Lactalis, SCJ, Premier Foods, Nestle, Danone, Kimberly-Clark, PepsiCo, RB, ültje, P&G, Barilla, Pernod Ricard, Friesland Campina, Molson Coors, SCA,  Hovis, Delta-Cafe’s, Arla Foods, Sanitarium Foods, LEGO, Arla Foods, Groupe
Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez, Coca-Cola,
Pladis, Ferrero, Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, Energizer and others to learn and engage around critical in-store and
eCommerce success cases, including:

Delivering on Perfect Store Objectives – Optimizing Store Shelf Management and Promotional Compliance;

The Look, Feel, and Results of a Successful Trade
Promotion Optimization (TPO) Deployment in Europe;

How Integrated Business Planning Delivers Growth and
Basket Volume;

Strategic Pricing to Achieve Mutual Growth; and more. Manufacturers and Retailers can follow the links
and register here

POI Research – Growth via Performance
Driven Merchandising™
Source: (Yahoo Finance April 6, 2017)

Early adopting consumer goods manufacturers, including adult beverage manufacturers, who go to market through a complex network of distributors, are now beating their competitors by directing their field force(s) efficiently to rapidly seize opportunities at the
store-level. For example, POI’s research paper includes a case study illustrating ROI of nearly $14M USD in a 3-month period. Learn more

Thank you to all who contributed and attended POI’s Spring Summit, “Fusing Digital and Trade Strategies to Drive Mutual Growth.”  

I continue to be humbled by the fact that you continue to choose the Promotion Optimization Institute in growing numbers as your source to engage, learn, and advance with your teams! If you would like access to the presentations please visit the link below.

We continue to hear
from you how you found it worthwhile, informative, and action-oriented
for achieving your goals. 

“Thank you so much for this summit experience, I absolutely loved being a part of the panel, and the entire conference! Truly, this was one of the coolest weeks of my professional career!”

Danielle Lowe Manager of Trade Analytics & Insights

Nestle Prepared Foods, Pizza &
Snacking and Baking

“Thank you for another great
conference.  The speakers were very good and the facilities are
excellent.  Always a great venue to reconnect with colleagues and
meet new ones!

Congratulations!”

“I really enjoyed the POI Spring
Summit.  Very interesting presentations and topical
information.  Will you be publishing the session presentations on
your site?  There were a couple I’d like to review again. Lot of information. Great event, thank you.”

“Thank you for having me as a
speaker at the POI April conference.  It was a well put together event and very the sessions were very informative for me.” 

“I cannot thank-you enough for
including me in the Chicago conference as a speaker. I thoroughly enjoyed it, and hopefully the feedback was positive on our
session.”

“As for the POI conference itself…
awesome. I am spreading the word here, so that next year, I hope we
have a couple more attendees from our company”

“I wanted to thank you again for
giving me the wonderful opportunity to attend the POI Summit. I learned
so much from the watching the presentations and creating the poster with Sean. I was able to connect with different people from across the industry I am about to enter in. This all occurred because of the your and the committee’s generosity. Please thank them as well for me. I look forward to becoming certified and staying connected with the POI
network”

Kristen 

Attendees and POI Members may access the presentations here