POI Pulse – April 24, 2017

Source: (FoodBizNews April 20, 2017)

“In the current market conditions, growth continues
to be driven by pricing rather than volume,” said Graeme David Pitkethly, chief financial officer.  “Refreshment grew strongly in the first quarter, benefiting from our strategy of premium
innovation and building in higher-growth segments. Learn more

Join L’Oreal, Orangina, KAO Group, Starbucks, Colgate Palmolive, Lactalis, SCJ, Premier Foods, Nestle, Danone, Kimberly-Clark, PepsiCo, RB, ültje, P&G, Barilla, Pernod Ricard, Friesland Campina, Molson Coors, SCA,  Hovis, Delta-Cafe’s, Arla Foods, Sanitarium Foods, LEGO, Arla Foods, Groupe Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez, Coca-Cola, Pladis, Ferrero, Beiersdorf, ABInbev, Ferrero, Energizer, Henkel,Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, Energizer and others to learn and engage around critical in-store and eCommerce success cases, including:

Delivering on Perfect Store Objectives – Optimizing Store Shelf Management and Promotional Compliance;

The Look, Feel, and Results of a Successful Trade
Promotion Optimization (TPO) Deployment in Europe;

How Integrated Business Planning Delivers Growth and Basket Volume;

Strategic Pricing to Achieve Mutual Growth; and more. Manufacturers and Retailers can follow the links
and register here

Your next chance to becoming a Certified
Collaborative Marketer (CCM) begins June 14-15, or December 13-14, 2017 at Saint Joseph’s University in Philadelphia,PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today 

Inside Look at Kroger’s New Grocery Service
Source: (Bus. Insider April 21, 2017)

Achieving Trading Partner Goals
In this interactive session we will touch on key aspects of taking
retail execution to the next level, including: How to get started when you know your capabilities aren’t where they need to be but struggle to get started on the journey.
How to recover from an unsuccessful first attempt and then ensure you get it right. Key practices related to change management.

How to measure success, before, during and after taking on a retail execution initiative.

Team approaches to retail execution that include coaching capabilities from management and applying appropriate measurements.

Driving real sales effectiveness.
Interview with: Fabien Legeay, IT Commercial Director Europe
AMEA, Bacardi

The Changing Face, and
Expectations of Retail Execution in a Dynamic Retail Environment

The future presents a world where brands are likely to interact with retailers, from predictive ordering to shop in shop concepts. New channels will present new challenges to brand owners as the mature retail channel becomes more and more blurred with
the way the consumer shops, having the right capabilities in Retail Execution and beyond, without having to invest in bespoke development is the key to winning today, and into the future.  Attendees will get a view into the way Carlsberg has used Retail Execution to drive their business forward in the Baltics, the lessons they have learnt that improved not only their in-store activity, but was
transformational to their business, their client satisfaction, and the
way they changed the way they worked with retailers for mutual benefit.
Presented by:
Seitumer Curlu , Fmr IT Director, Carlsberg Baltics
Phil Russell, Sales Director EMEA AFS technologies

Bringing Beauty to Men
and Women All Over the World, at Every Price Level with Exceptional Sales and Merchandising Capabilities
Presented by: Elena Kirpichenkova , SFA Business Analyst, L’Oréal Russia

Empowering Field Sales
for Growth: Success Stories of Retail Execution, Mobility &
Intelligent Systems 
This session is all about customer success stories. At the heart of
these successes are sales execution and mobile distribution, but we will also focus on end-to-end capabilities from warehouse management to distribution to merchandising. In all cases we will share relevant KPIs
that point to measureable improvements in efficiencies and growth through successful deployments of enabling technology.
Moderated by:  Dale Hagemeyer, Promotion Optimization Institute,
LLC, Partner Panelists: Andy Walter, Vice President, IT & Shared Services, Retired, Procter & Gamble Jesper Dam, Director, Sales Operations, Carlsberg Group Sreeji Gopinathan, Regional IS Director, South Asia, Reckitt &
Benckiser