Sainsbury’s and Asda to Reveal Details of Merger Source: (The Guardian April 29, 2018)
The UK’s second-largest retailer has confirmed plans to merge with its nearest rival Asdain a £15bn deal that will create a mega-grocer with sales of more than £50bn and 2,800 stores. The details of the merger will be spelled out in a Stock Exchange announcement on Mondaymorning. Learn more
Heineken – Craft Needs ‘reverse’ Marketing Approach Source: (Marketing Week April 24, 2018)
Despite this focus on digital, Walter Drenth said the company has undergone a “mindset shift” when it comes to thinking about where to run its marketing. He concluded: “When we talk about brands we don’t even talk about digital anymore because digital should be so integrated with what you do. It should almost be mobile first.” Learn more
Join Us for Growth at POI European Summit
View and Register for this next world-class agenda,
Delegates already registered include:
Nestle, Fererro, Bayer Consumer, MolsonCoors, Barilla, Edgewell, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola,Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
For information and your pass, contact Mike Kantorat mkantor@p-o-i.org or (914) 319-7309
Pepsi Promises More Investments in North America Source: (Reuters April 26, 2018)
“We’ll go toe-to-toe and increase our spending in colas, in particular, but we’re going to remain very responsible on pricing,” Indra Nooyi said. Learn more
Starbucks Building Relationships with Customers Source (Marketing Week April 27, 2018)
The changes are part of the coffee shop chain’s three key priorities as it looks to strengthen customer relationships. Brewer, outlined these as ”
Digital relevance and the expansion of our digital relationship; innovation in both our products and our marketing activities; and an unwavering focus on the customer experience in our stores. Learn more
POI Webinar Series – Setting the Right TPM Foundation:
Case Study with California Olive Ranch
Driving trade improvement into your sales organization is never easy, harder still is making lasting improvements that stand the test of time. Many CPG companies today struggle with some of the same trade planning process and system issues that result in too much manual effort, elongated planning cycles, limited visibility & analytics.
California Olive Ranch will discuss their transformational journey and business improvements by implementing a solid TPM foundation. This session will review:
– Review Industry challenges in core TPM capabilities
– Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
– Review the benefits post go-live
– Discuss the lessons learned
View Details, and register complimentary today
Walmart Bulks up eCommerce Capabilities Source: (Supermarket News April 24, 2018)
“We’re connecting all the parts of our business to create a shopping experience like no one else can. With the expansion of our Online Grocery Delivery program, customers can have great items at everyday low prices delivered to their door with the click of a button,” Walmart U.S. CEO Greg Foran said in a statement. Learn more
Don’t miss the next POI Summit!
“Congratulations on another terrific and successful event! POI has become one of the industry’s leading events that truly makes a difference and can impact what CPG manufacturers need to do today! I found all of the sessions I attended to be very informative and overall very well done.”
Denny Belcastro, VP, Kimberly-Clark
Presentations from the Recently Concluded POI Spring Annual Summit are available this at: https://poinstitute.com/events/past-events/
POI Primary Researchhttps://poinstitute.com/about/
POI Library of past presentations https://poinstitute.com/about/
POI Advisory Services https://poinstitute.com/
POI Industry Workshops and Share Groups and POI Education and Certification https://poinstitute.com/
Past Events https://poinstitute.com/events/
Future Proofing Your Revenue Management and TPx Capabilities
Large CPGs are facing an unprecedented amount of pressure from investors, consumers, and new competitors, while traditional retailers are losing share to new marketplaces and evolving commercial models. Revenue Management, and TPx in particular, must evolve from current capabilities to address these pressures, new channels and routes to market. Tomorrow’s TPx will require a faster path to insights, more granularity and specificity, and more interconnectivity between business users across all functions.
Presented by: Menno Oosterhoff,
To stay competitive, companies must move beyond experimenting with digital and commit to transforming themselves into a full digital business geared for ecommerce wins. Critical to success is a strategy that includes benchmarks and analytics to understand the impact of digital
Presented by: Reid Greenberg, EVP, eCommerce and Digital Retail Insights, Kantar Consulting
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Coca-Cola Hellenic’s Journey Across Trade and Revenue Management Optimization
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Presented by: Chris Lemon, Revenue Growth Manager, Coca-Cola Hellenic
Next Steps in Bringing Beauty to Men and Women All Over the World, at Every Price Level with Exceptional Sales and Merchandising Capabilities
Presented by: Elena Kirpichenkova , SFA Business Analyst, L’Oréal Russia
The industry has long accepted the traditional labor model as the standard for CPG/Retail distribution and execution. Drastic changes in technology and labor economics have caused large manufacturers and retailers to reevaluate the in-store value proposition and cost structure. The digitization of the new labor economy will continue to accelerate with the adoption of technologies like artificial intelligence, machine learning, and robotics. Learn how trading partners leverage technology and a new labor model to access the benefits of DSD while taking costs out of your system.
Presented by: Daniel Reilly, VP Sales, BeMyEye
Have a sensational week!
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