POI Pulse August 3, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Pinnacle Leads with Retail Execution & On-trend Innovation During the quarter, Pinnacle Foods introduced a pair of platforms under the Birds Eye banner. “While still early, both platforms have been met with strong acceptance by retailers, and early consumer results are equally encouraging,” Bob Gamgort, CEO said. “In fact our data indicate that both platforms are highly incremental, bringing new users, including millennials, to both the category and Birds Eye.” Learn more What Millennials are Buying Besides Snakes and Tattoos Millennials have been referred to as the grab-and-go generation, with 29% saying that they often purchase food and drink while on the run, compared with 19% of consumers overall. What’s more, in terms of drawing millennial food and beverage visits, the fast-casual segment is handily beaten by an under-the-radar retail category: the gas station. Learn more Join 300+ of Your Peers at POI Summit in Dallas! More than 300 CPG Manufacturers and Retailers will join us — Diageo, MillerCoors, Ruiz Foods, Edgewell, Grainger, Borden Dairy, Idahoan, Wrigley, Jack Links, Post Foods, Deli Express, Ruiz Foods, Hershey’s, Lidl, Pernod Ricard, AB Inbev, Tree Top, Storck USA, Bellisio Foods, Bimbo, Kind, Whole Foods, Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, SC Johnson, Novartis, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org P&G Marketing Spend vs. Ad Spend Trends Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media. Learn more More CCM Candidates w/ POI SJU CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more 10 Things You Need To Know About… Confectionery Half of all sweets are now sold on deal as confectioners slash prices to lure impulse shoppers, says Kantar Worldpanel Research from Kantar Worldpanel reveals that the humble chocolate bar is losing out to everything from sandwiches to ice cream. Learn more Best Buy Makes Online Shopping Even Easier Best Buy is taking another leap forward in its quest to make shopping across platforms as easy as possible for consumers. |
POI Perspective
One year ago this past week, there was more news, and reporting about the importance of improving trade promotion performance, and its impact on the business than in any other week I can remember in the last 6 years. Kraft and Campbell’s Senior Executives recognized the need, affect, and priority of Trade Marketing publically. POI with our CPG and Retailer Constituents (including Kraft and Campbell’s) have, and continue to identified steps, and have been on the journey to improve promotion management, effectiveness, and optimization going back more than 6 years. POI continues to lead as the only Global Trade Association focused on Trade Promotion Management, Trade Promotion Optimization, Collaborative Promotion Optimization, and associated advanced analytics that enable success. The Promotion Optimization Institute is recognized as the “Go To” Trade Association for education (via the POI Certified Collaborative Marketer CCM at Saint Joseph’s University), and our exponentially growing (250+ CPG/Retail Attendees) World-class Summits Globally (including 10-11 May, 2016 Brussels Belgium). Customer Teams along with Retail Marketing teams that engage with/attend POI Summits are getting their arms around the evolving challenges/opportunities that center on Trade Marketing. POI along with the professionals’ that have chosen to make this discipline, the advanced analytics, plus the Collaborative Cultures and Strategies their career, are proud to “have the ball in their hands” to drive change. It is one of my greatest honors and pleasure to work each week with these professionals! Watch for more POI leadership, and growth announcements in the coming weeks, as we continue to serve our growing community. I’m visiting with members who are engaging in some of the most progressive TPM-TPO-Collaborative Marketing projects, and I’m confident in their ability to substantially improve their top/bottom lines. Reserve your place at the POI Dallas Summit Now, as we will improve as an industry. Getting Data Integration and Harmonization Right to Enable Trade Promotion Optimization 7 Things to Consider Today when Evaluating Promotion Management & Optimization Technologies Executing Predictive Analytics in the Field to Drive Profitable & Mutual Growth with Our Customers Collaborating to Continuously Improve: Prioritizing the Mutual Drivers to Achieve Profitable Growth Retailer and Manufacturer Panel See information, and testimonials from the last POI Summit here! Reach me with questions, and have a sensational week! Michael Kantor |
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Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more |
Upcoming Events
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