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POI Pulse February 22, 2016

POI Pulse February 22, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

Trends & Developments
PepsiCo C.E.O. Breaks Down ‘5 Cs’ at CAGNY
Source: (Food Bus News February 19, 2016)

The “new 5 Cs” include commercial agenda, cost focus, capital allocation, capabilities and culture.  Ms. Nooyi said much of the company’s commercial agenda involves driving “bigger, more scalable ideas for our global brands while maintaining local relevance and innovation.” Learn more

Google Launches Fresh-Grocery Delivery Service
Source: (Tech Crunch February 17, 2016)

Google can scale this service much more quickly than Amazon Fresh, as it doesn’t need its own warehouses.  By partnering with Costco, Whole Foods, and others, the company can’t have the same margins as Amazon, but it also doesn’t have the same infrastructure bottlenecks as Amazon.  Learn more

The agenda will include eCommerce, Revenue Management Strategies, and once again be advanced. Register now to attend, as the POI April 2015 Summit was sold out! More than 300 CPG Manufacturers and Retailers will join us in Chicago– 
Teams taking advantage of early registration include:

Johnsonville Sausage, Bob Evans, Reynolds, Nestle, Natrol, Organic Valley, McKee Foods, Smithfield Foods, Wells Enterprises, DPSG, Constellation Brands, American Licorice, Walgreen’s, Schreiber Foods, McCain Foods, Bimbo Bakeries, Mrs. T’s, General Mills, Energizer, Bellisio Foods, Young’s Markets, Unilever, Procter & Gamble, Morton Salt, Prestige Brands, PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others.  For your invitation, reach me today at mkantor@p-o-i.org 

Mondelez Positioning is Paying Off
Source: (Food Bus News Feb. 17)

Ms. Rosenfeld said a strategy of placing particular focus on power brands is paying off with growth for these products “twice as fast as the overall company.” Power brands currently account for 70% of revenue at Mondelez and enjoy operating margins 100 to 200 basis points higher than the company’s other brands. The elimination of less attractive stock-keeping units also is important in the company’s pursuit of improved margins and sustainable growth. Learn more 

POI Global Summit is Set for Brussels, Belgium
Source: (POI 10-11, May 2016)

View the preliminary agenda for POI Brussels.  Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies like Henkel and Coca-Cola are advancing their understanding, and associated benefits of Joint Business Planning, Retail Execution and the components of successful promotion collaboration. register now!

Kellogg’s Implements Predictive Analytics TPO for Return
Source: (T-Pro Solutions February, 2016)

Recognizing the benefit of efficiently analyzing current trade promotion spend and optimizing future trade promotion planning, Kellogg’s Inc. is in the process of rolling out T-Pro Solutions Predictive Analytics Trade Promotion Optimization solution across 3 additional categories. Learn more

Enroll Today and Become Certified as a Collaborative Marketer  w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

Seventh Generation Implements Integrated Planning for Growth
Source: (Exceedra February, 2016)
 
Seventh Generation has selected the Exceedra Integrated Business Planning solution, including Trade Promotion Management and Trade Promotion Optimization (TPM/TPO) which will enable Seventh Generation to optimize their business and sales & operations planning processes to support the company’s aggressive growth strategy. Learn more

View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.
POI Perspective
New for you at the POI Spring Summit in April – In order to create additional interest, engagement, and excitement in various processes, and applications of business analytics, POI is holding a poster session that includes those CPG and Retailer attendees interested in creating greater visibility around some of their more interesting and innovative projects, or applications.     

The poster session is a combined effort with industry, and academia (including Graduate Students from the Saint Joseph’s University Business Intelligence, and Analytics program), and will be a combined effort of a corporate sponsor and students. The sponsor can be a manufacturer, retailer, or solutions vendor.  The sponsor will layout in whatever level of detail he or she desires and the student will collaborate, then create the poster.   The corporate sponsors and students will coordinate their efforts virtually, then meet at the POI Summit in person.  Students will have the opportunity to work with the corporate sponsor and learn via the creation of the poster and the interaction with the corporate sponsor.  The corporate sponsor has the opportunity to present their materials with the minimal effort.
Your poster should demonstrate a business problem or opportunity and how this was addressed using analytics.    If the sponsor wishes to provide results, it would be most useful.
Posters will be on display in the exhibit area at the POI meeting, and time will be given for the corporate/student team to be available to discuss their poster during the conference.  Founding University and Corporate Sponsors for this initiative include Mike Marzano, Solutions Process Expert, Retail Execution, Mondelez, John L Stanton, PhD, and Ron Klimberg, PhD, both at Saint Joseph’s University.  More details will follow, if you are interested in submitting a poster, and working with the students, please reach Mike Kantor, CEO at POI with Subject Line “Poster Session at POI Chicago” at mkantor@p-o-i.org
If you did not receive your invitation to attend POI Chicago, or POI Brussels, please reach me at mkantor@p-o-i.org for your invitation.  You will learn from sessions including:
“Committing to eCommerce for Insights and Brand Growth” 
Presented by: Sri Rajagopalan, VP, eCommerce, Johnson & Johnson

“World Class Revenue Management Analytics: How Coca-Cola Optimizes $6 Billion in Trade Spending with a revolutionary Consumer Promotion Optimization capability”

Presented by:
Kevin Furlong,
Director, Trade Promotion Operations & Analytics, Coca-Cola Co.
Bennett Cox, VP,
Revenue Management & Optimization, Nielsen
Sincerely,
Michael Kantor
CEO & Founder
Promotion Optimization Institute, LLC
mkantor@p-o-i.org
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POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.
Sponsors of this week’s issue of POI Pulse –

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To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

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Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Starbucks
Pricing Manager – CPG
This position contributes to Starbucks success by developing Channel Development’s business strategies involving base and promotional pricing and trade funds management to deliver profitable volume, revenue and share growth for the company. This position is responsible for participating in the development, delivery and execution of headquarters standards, policies and architecture that are aligned to corporate and brand strategies. Learn more

Upcoming Events

POI Spring Summit 2016

Collaborative Marketing Driven by Advanced Analytics Summit April 10-12, 2016. View the preliminary agenda, and register here 

POI Global Summit, 10-11 May, 2016 Brussels, BE  

Collaborate globally, and execute locally.

POI Latin American Summit, July 19-20, 2016 Miami Beach, FL 

Winning with Promotion Optimization in Latin America

POI Institute