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Home » Industry News » POI Pulse – February 6, 2017

POI Pulse – February 6, 2017

spring-summit-2017

   

Trends & Developments

Shopko Expands Grocery Offerings

Source: (YH Business Feb 1, 2017)

 

Shopko has completed a major expansion of its grocery
offerings. This includes grocery sections for 127 stores nationwide.
The newly expanded section includes more than 1,500 new items,
including baking products, canned goods and coffee, the retailer said
in a news release. Learn more

 

P&G’s War on ‘Murky’ Online Media
Powerbrokers
Source: (The Drum February 2, 2017)

Whether Facebook or Google bow to P&G’s Marc
Pritchard’s demands remains to be seen but money talks and the signs
are there that others are starting to wake up from the echo chamber of
digital marketing. Learn more

 

View the next World-class POI agenda,
and register with over 300 of your CPG and Retailer Peers at
the POI
Spring Summit in Chicago at the Downtown Marriott.
Teams already registered include: 

AB InBev, Dole Foods, Tyson Foods, Duracell, Farmer John,
Heineken, General Mills, Smithfield, Nestle, Rx Bar, Perfetti van
Melle, McCormick, Pharmavite, Deoleo, Mars, L’Oreal, Beam Suntory,
JBSS, Hershey’s, Hy-Vee Stores, Bic Consumer, Johnsonville Sausage,
DPSG, Morton Salt, Newell Brands, Clorox, Organic Valley, Califia
Farms, Schreiber Foods, Windsor Farms, SC Johnson, Bayer, Goya Foods,
Kroger, Colgate Palmolive, Mondelez, Kraft-Heinz, Starbucks, Wells
Enterprises, ConAgra, Dean Foods, Mondelez, Walgreen’s, JM Smucker, Del
Monte, Church & Dwight, Kellogg, Rich Products, Red Bull, Bimbo
Bakeries, MillerCoors, Topco, Constellation Brands, Coca-Cola, Johnson
& Johnson, Shopko, Energizer, Musco Family Olive Co., Windsor
Foods, Hormel, PepsiCo, Kimberly-Clark,  Edgewell, Eagle Family
Foods, Ainsworth Pet, Pinnacle Foods, Unilever, Meijer, Fernandez
Markets, and more.  The POI 2016 Spring Summit was sold out, please register early, as we’d love to
see you advance with us!

 

ZBB: Critical to Growth or a Distraction?

Source: (Marketing Week Feb. 2, 2017)

Unilever and Diageo have both talked up the success of
zero-based budgeting programmes in helping make marketing more
effective but it will not work for every brand. Learn more

 

Raley’s Continues a Legacy of Innovation

Source: (Grocery HQ  Februry 2017)

 

The chain is unveiling its Market
5-ONE-5 neighborhood store new brand of store(s) this spring with
an 11,000 square foot unit in Sacramento. Reminiscent of the
neighborhood market, the food offered in Market 5-ONE-5 will be mostly
organic, minimally processed, sustainably sourced and free of things
not found in nature. Learn more

 

Registration is Open for the 3rd Annual
POI European Summit in Amsterdam 9-11, May

 

Join Diageo, Mondelez, Coca-Cola, Pladis, Ferrero,
Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United
Biscuits, Edgewell, P&G, Mars, Albert Heijn, and others to learn
and engage around critical in-store and eCommerce success cases,
including:

Delivering on Perfect Store Objectives – Optimizing Store
Shelf Management and Promotional Compliance;

The Look, Feel, and Results of a Successful Trade
Promotion Optimization (TPO) Deployment in Europe;

How Integrated Business Planning Delivers Growth and
Basket Volume;

Strategic Pricing to Achieve Mutual Growth; and more. Manufacturers and Retailers can register here

 

Dollar
General courts Millennials – New Store
Source: (USA Today February,20117)

“The DGX format is geared to meet the needs of the
Millennial shopper, which is an emerging and important part of our
customer base” said Todd Vasos, DGX CEO.  The DGX store has a
soda fountain, coffee station, grab-and-go sandwiches, limited
assortment of grocery items, pet supplies, candies & snacks, paper
products, cleaning supplies and a health and beauty section. Learn more

 

Arla Foods Details Investment Program

Source: (FoodBiz News February 2017)

As part of the plan, Arla said it intends to shift more
milk from bulk into branded retail sales and food service. Most of the
investments focus on production upgrades that will increase
profitability of products sold in core markets like Germany, the United
Kingdom, Denmark, Sweden, the Netherlands and Finland. Learn more

 

Online Shopping Startup Uses Predictive
Analytics
Source: (Mashable February 2, 2017)

 

That’s the premise
of Propulse, a new Montreal-based startup that uses machine learning
and image recognition software to attempt to understand a shopper’s
tastes and recommend new products accordingly. Learn more

 POI Perspective
POI agendas for the upcoming Summits

provide what Sales, Marketing and Merchandising Leaders need to succeed
today.  Examples include:

Creating a Retail

Pricing Team from the Ground Up for Today’s Retail Environment

 

Building a retail pricing team today
requires strategies, skills, and technology that are geared for
collaborative marketing and serving a shared shopper, versus a siloed
set of tactics.  Shopko’s building a pricing organization that is
built balancing cutting edge ways of leveraging big data and
technology, analytics and customer insights, and best practices in a
retailer and supplier partner approach to collaboration in pricing and
promotion.  

Randy will share practical lessons across
Grocery, and Mass Merchandising, plus provide attendees with his wish
list for every manufacturer to bring to the collaborative relationship.
Presented by: Randy Mangum, Director, Pricing Strategy and
Analysis, Shopko Stores Operating Co., LLC

Keynote: Converting Data into Wisdom

– What to Know Now to Thrive in a Changing World

Presented by

: Rick Davis, Vice President
and Global Lead, Office of Data Acquisition and Governance

Kellogg Company

POI Pre-conference

Workshop Insight Driven Promotion April 5, 3-5:30pm

Whether it is the new genre of digital
promotions or the traditional trade promotions, it takes insights to
truly make them work. In the case of trade promotions, today they are
largely a “copy, tweak and repeat” process – with very little
analytical discipline.  Digital promotions suffer a similar fate
as they are largely disconnected from trade promotions and have little
insight baked in. During this facilitated Share Session we will look at
how the traditional and digital promotion landscape is evolving, which
insights need to be injected into the process, and share fresh thinking
about what it might look like in 18 months. Contact Dale Hagemeyer for
more information at dhagemeyer@p-o-i.org or
as a Manufacturer or Retailer contact Susan McHenry at POI to reserve
your place at this session as space is limited at susan@hrginc.net  

 

Participants in this session will have
the opportunity to learn, discuss, and share:

-Which insights are currently missing
from the promotional cycle, how they need to be brought to bear, and at
which step(s).
-How companies are aligning account plans with customer-specific
insights, objectives and strategies.
-How shopper insights can best be leveraged in strategic account
planning.
-The role that “big data” analytics can play in optimizing
promotional investments.
-How to better integrate traditional and digital promotions to maximize
shopper engagement.
-How best-in-class companies are transforming their talent, tools and
training for the future.

Join us on February

23, 2017 at 11am EDT for a Webinar with CPG
Panelists advancing their capabilities.  At the end of this
session, you’ll better understand how to use price and promotion to
create ‘win-wins’ for the manufacturer, retailer and ultimately,
shoppers. 

Have a sensational week!

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

 

       

Spring Mobile

Sponsors
of this week’s issue
 of POI Pulse

  

 
Exceedra 2016

SAP Logo TPG
AFS New Logo

 

 To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

                                                                                                            

POI European Summit 9-11 

 

Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! 

Career
Opportunities

If you have a relevant opportunity, list
it in POI Pulse, reach us at info@p-o-i.org 

 

FedEx
Careers
Revenue Management
& Pricing Analyst


The Revenue Management and Pricing Analyst is expected to execute
strategic plans, influence change and foster accountability to ensure the
revenue and pricing goals of FedEx Custom Critical (FCC) are
accomplished. The analyst provides meaningful analyses which guide
the organization in maintaining and improving its competitive position in
the marketplace while enhancing profitability and creates actionable
reports to measure initiatives. Learn more

 

Church & Dwight

Manager, Pricing Analytics

 

The successful
candidate will support the development of a best practice approach to
maximizing profit/sales across the Church & Dwight portfolio through
price analyses and recommendations that will achieve identified
objectives by Brand. The Manager, Pricing Analytics will work
internally across C&D functional groups to support the development of
a sustainable model for Pricing Excellence. Learn more

  

 

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