POI Pulse – January 23, 2017

View the next World-class POI agenda,
and register with over 300 of your CPG and Retailer Peers at the POI Spring Summit in Chicago at the Downtown Marriott.
Teams already registered include:

Unilever – Fragmentation is
“Massive Risk” to Brands
Source: Marketing Week January 20, 2017)

Unilever’s chief marketing and communications officer
Keith Weed says ensuring the group’s brands show up consistently
on different channels “keeps him up at night”.   I
don’t want to actually optimise it for any one channel; I want to
optimise the brand experience. So even if it’s 85% optimised for
mobile, if it’s 110% optimised for my brand, that’s great,” he
said. Learn more

Technomic – Five Key Consumer Trends
for 2017
Source: (Grocery HQ January 20, 2017)

A comprehensive analysis of evolving consumer lifestyles
paired with exclusive industry, menu, operator, and consumer data
signals that 2017 will see an accelerated fragmentation of consumer
attitudes and purchase drivers. Learn more

POI Issues TPx Vendor Panorama
2016/2017 Mid-Cycle Update Source: (Mercury News
January 16, 2017)

Interim Publication finds 85 percent of consumer goods
companies surveyed are unsatisfied with their ability to manage
promotions.

January 16, 2017- The Promotion Optimization Institute
(POI), the leading resource for trade marketing and merchandising
executives, today released its POI TPx Vendor Panorama 2016/2017
Mid-Cycle Update, an interim publication prior to the release of the
2017 POI Trade Promotion Management/Optimization (TPx) Vendor Panorama.

The POI annually produces the Vendor Panorama of the trade
promotion management/optimization market to help consumer goods
companies (CPG) successfully execute trade promotions at the
headquarters level. Learn more

& Promotion Work Harder – Getting to the Prize

Three-quarters of consumer products
companies are struggling to grow revenue and profitability.  However,
companies that make better use of analytics to refine and implement
their pricing and promotion strategies can achieve greater
profitability without significantly sacrificing revenue – with
benefits that include increased volume (1-4%), revenue growth (8-10%), and profit improvement (8-12%).

The most effective strategies tend to be
those that consider pricing and promotion in tandem – rather than as
separate challenges – and that manufacturers and retailers develop together.

By attending this complimentary webinar,
you will learn how to:

* Set clear priorities: Effective
pricing and promotion strategies target the right balance between
volume and profit, with clarity on what is most important

* Embrace analytics: Powerful,
relevant data analytics must be woven into the fabric of the business,
easily accessible by decision-makers. 

* Work together:  Create a
collaborative mindset where people work together, both across internal
functions and with their retailer/manufacturer counterparts.

* Build capabilities:  Strike
the right balance between short-term actions that lead to better
revenue or profit and initiatives that deliver the capabilities to
sustain long-term success.

Join us on February
23, 2017 at 11am EDT for a Webinar with CPG
Panelists advancing their capabilities.

At the end of this session, you’ll better
understand how to use price and promotion to create ‘win-wins’ for the
manufacturer, retailer and ultimately, shoppers. 

Register Here

Presenters include:

Kelly
Harris, VP/GM Food Segment, Duracell

Sarah
Stone, Director, Trade Optimization, Tyson Foods

Gary
Singer, Principal, America’s Advisory Practice, Retail & Consumer
Products Sector
Ernst & Young LLP

Dale Hagemeyer,Partner, Promotion
Optimization Institute, LLC