POI Pulse January 26, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
Starbucks Strong Holiday Season Across Measures One in seven Americans received a Starbucks gift card over the holidays, according to the company. “For the quarter, we drove nearly 9 million more customer transactions through our U.S. stores than we did in Q1 last year, almost 12 million more globally,” said Howard Schultz. Learn more 2015 CEO Outlook: Weis Invests in Price “We increased our market share despite lowering our prices – essentially 2.6% in grocery deflation. We knew lowering prices would impact our earnings but it was the right thing to do for our business over the long run and we are encouraged by our progress,” Jonathan Weis, CEO said. Learn more
Record Attendance Expected at POI Summit in 2015! The most advanced and relevant agenda is taking shape. Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Red Gold, Pilgrims, Kao USA, Kraft Foods, Prestige Brands, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, and many more. April 12-14, 2015 — Learn more Loyalty Programs’ Effectiveness Questioned “Loyalty customers-or people who use these loyalty programs-are among the least loyal of any customer,” says Kurt Jetta, CEO of TABS Group. That’s because loyalty-card programs focus on discounts that appeal most to deal-seekers who belong to multiple programs and will shop around to get the lowest price. Learn more Gen Z Consumers – What Marketers Need to Know They live online, sharing details of their lives across dozens of platforms and dictating what they like and dislike with a tweet, post or status. And Gen Zers expects to virtually engage with their favorite brands in doing so. Brands must act digitally native, too, creating a seamless and strong overarching brand experience across in-store, digital and mobile. Learn more Candidates Gained Collaboration Skills w/ POI SJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more ConAgra CEO Wins FMI Albers Award
Source: (SN January 24, 2015) FMI said Rodkin was instrumental, in his role as GMA chairman, in developing the FMI-GMA Trading Partner Alliance, and was also integral to helping the industry launch Facts Up Front, a nutrition guidance program designed to help consumers make more informed decisions. Learn more
Gain the Full Benefits of Membership at POI Now Post to Expand Offerings with MOM Brands Acquisition Post Holdings will spend $1.15 billion to bulk up its presence in the market for bagged and hot cereals by buying the privately held MOM Brands Co., maker of Malt-O-Meal cereals. Learn more |
POI Perspective
As we settle into 2015, there are certain trends and realities of our industry that are coming to fruition based on constant change. Consumers, economics, technology, media (and its consumption), and store formats will continue to evolve. Today, CPG’s and Retailers that operate globally continue to make decisions and execute locally (albeit with different variables and constraints) to serve a shared consumer. Perhaps the next report I’ll read will be something on predictions for our business environment in 2030. However, at POI, we’ll focus on what our growing global community needs now, and into the next few years to win with their teams, and trading partners. Going to market in North America versus Europe is vastly different, yet there are certain processes, and opportunities for improvement whether you are at POI Geneva, CH, or POI Chicago, IL that drive profitable growth. Therefore, attendees will leave 2015 POI summits knowing: Make your plans now to join 250+ retailer and manufacturer executives April 12-14 in Chicago to identify, understand, and achieve Promotion Optimization .
Be sure to register early for these events, as space is limited, and previous have been sold out. join us in April in Chicago, or May in Geneva, Switzerland – Registration is open! Reach me at mkantor@p-o-i.org to express how you’d like to participate at POI this year!
Travel safe, enjoy the Superbowl, and have a sensational week!! Michael Kantor |
|
POI Pulse is read by over 3,000 Retail Merchandising and CPG Marketing Executives. |
||
| Sponsors of this week’s issue of POI Pulse – | ||
|
To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309
|
||
| Career Opportunities |
|
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Adesso Solutions Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
|
Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/