POI Pulse June 1, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
Mondelez Bets Big on Ecommerce – Buy Button Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with “buy now” buttons to drive sales through retailers like Walmart and Amazon. For example, an ad served in New York might link to online grocery-shopping site Peapod, while a promo viewed in Chicago could direct potential customers to Walmart.com. Learn more Hain Looks to Add Scale in U.K. One way it has added scale has been through partnerships with retailers such as Sainsbury. “We do a lot of their (Sainsbury) desserts,” Irwin Simon, CEO said. “You wouldn’t see us doing a cheesecake in the U.S., but a big part of our business with Sainsbury is doing a lot of their desserts, plus a lot of their other owned label.Learn more Your next opportunity to learn, network, and advance at the POI Fall Summit is November 4-6 in Dallas, TX. The agenda will once again be advanced, so make your plans now to attend, as the POI April 2015 Summit was sold out! More than 300 CPG and Retailers will join us — Teams taking advantage of early registration include: DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Starbucks, Pinnacle Foods, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products,, Mckee Foods, Borden Dairy, SC Johnson, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org Food Industry 2025 Comes Into View Here’s a sampling of findings in the report, called “Food Industry Transformation: The Next Decade.” Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored – from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more Recorded POI, SN, & TABS Webinar Now Available TABS Group, in partnership with Supermarket News and The Promotion Optimization Institute, presents the results, along with actionable insights, from the 8th Annual Vitamin and Sports Nutrition Study. The 2015 study will build upon previous studies to provide further insight into the largest Health and Beauty Care category, health and wellness trends, and how that affects overall growth and profitability.View the webinar here Before Beacons Use Mobile to Target Consumers The key here is a metric called store visitation rate, which comes close to closing the loop for understanding the ROI and offline performance driven by digital marketing. Marketers can monitor how often a particular control group visits a brick-and-mortar store, and then compare that to a test group to see if exposure leads to in-store visits. This is consumer-level data that can be used to target consumers on another device, as well as optimize campaigns. Learn more |
POI Perspective
Geneva, Switzerland – The presentations from the Promotion Optimization Institute’s inaugural Summit May 12-13, 2015 at the Hotel President Wilson, in Geneva, CH are now available on the POI website. Attendees from over 17 countries attended the event, which brought together a range of stakeholders including leading CPG Brands, Retailers, Academia, and Technology. These cross-functional group of executives convened over one of our industry’s largest looming issues: how innovators must collaborate — and continuously improve — to provide the highest return on promotional investment, common to all in the store, and at the click of a button. “Thank You for a fantastic POI summit in Geneva, this was really executed to perfection in sublime surroundings” said Soren Sondergaard from LEGO. “Just a quick note post a great POI (event/location both raised the bar) – I thought the mix and schedule of sessions worked well and the hotel quality brought a great feel to both the event and the attendee experience” said Trevor Barrett of Premier Foods. Featured keynotes and speakers identified areas of need or growth in mobile, revenue management, retail execution, trade promotion, and collaboration education in front of an audience with various perspectives – sales, marketing, finance, supply chain, planning, analytics, and academics commingled. Challenges and solutions shared space to invite realizable change in the European, and global market through new partnerships and collaborations. Exceptional case studies from Unilever, Coca-Cola, LEGO, Sequoya, Dr. Oetker, Nielsen, Gartner, Kantar, and otherpresentations from the POI Global Summit may be found here. The annual POI Global Summit is being planned now. Please reach me personally to reserve your place at the table at mkantor@p-o-i.org Next week POI will be at Saint Joseph’s University to graduate the latest class of Certified Collaborative Marketers, plus welcome new candidates that will reshape the way manufacturers and retailers will engage, and drive profitable growth. The output of this is experienced through the POI Certified Collaborative Marketer, Research, and global events. Reach me to discuss any or all of the above in detail at mkantor@p-o-i.org Have a sensational week! Michael Kantor |
|
POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives. |
||
| Sponsors of this week’s issue of POI Pulse – | ||
|
To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309
|
||
|
|
| Career Opportunities |
|
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more |
Upcoming Events
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.
