Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Industry News » POI Pulse, June 13, 2016

POI Pulse, June 13, 2016

POI Pulse June 13, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

POI 1

Registration is open for Retailers, Manufacturers, and Distributors!

POI II

Trends & Developments
Expectations Highest for CFOs – Add Strategic Value
Source: (CFOMagazine June 10, 2016)
If data analysis and forecasting are integral to strategic planning, then more-powerful software tools for those purposes should help finance chiefs contribute more strategic value to their companies. Indeed, in KPMG’s CEO survey, three of the top five CFO initiatives thought to add the most strategic value to an organization involved financial data analysis or forecasting, with “achieving profitable growth through financial data analysis” at number one. Learn more
B&G Foods CEO Optimistic About Ortega Brand
Source: (Food Bus News June 9, 2016)
“This is not a trade-driven category, there’s lots of promotional spending from time to time, but it’s not given that at this time of year, you sell Ortega at this price because Old El Paso is selling at this price. So, it gives the category and the brands in the category a lot more opportunity to support the brands with consumers and really try to drive its brand on the whole category. Learn more 
POI Winning with Promotion Optimization in Latin America Summit July 19-20, Miami Beach

Join your peers, or invite your Latin American Manufacturer, Retailer, and Distributor colleagues to join POI in Miami Beach at the Latin American Summit on July 19-20.  Leaders joining us include:

Energizer, Mars, Philip Morris, Grupo Modelo, Kellogg, Cerveceria Nacional Dominica, Coca-Cola, Grupo Bimbo, Kimberly Clark, RB, P&G, PepsiCo, and more. View the preliminary agenda here, and register today
Amazon Fresh Launches in UK Market
Source: (Telegraph June 9, 2016)
Amazon will use its partnership with Morrisons to supply the Bradford-based supermarket’s own-branded products  However, the majority of its items will be branded goods, such as Flora margarine, Cornetto ice creams or Yeo Valley yoghurts, for which Amazon has said it will benchmark prices against Tesco, Sainsbury’s, Asda Morrisons and Waitrose.  Learn more
View the Full Lineup of POI 5 Leading Events for 2016

Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.

Why is Target Dropping Curbside Pickup?
Source: (Retailing Today June 10, 2016)
Keep in mind one of the advantages of buy online pickup in store (BOPIS) programs offer is that they draw digital customers into the store. This opens a whole new world of possibilities for ancillary sales, impulse buys, personalized offers, etc., that curbside pickup does not. Keep in mind Target offers a separate BOPIS program it is maintaining. Learn more
POI Webinar Series – Avoid the Long and Winding Road to Trade Analytics
This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business Planning.  From the session you will understand;
Gain the Skills Necessary to Advance Your Career
Source: (Promotion Optimization Institute 3-31-16)
Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 16-17, at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today Also, inquire about our one remaining scholarship for this upcoming session by writing mkantor@p-o-i.org
The Dollar Store Goes Digital
Source: (Fortune 6-12-2016)
The site and app have a “Pinterest-like” interface and target the “treasure hunt aspect” of dollar store shopping, Yeom said. The site and app have a “Pinterest-like” interface and target the “treasure hunt aspect” of dollar store shopping, Yeom said.  Learn more
Take the Corporate Incentive Survey for Manufacturers’ from POI and EY
In an effort to gain a better understanding for how Consumer Products companies have set up corporate incentive programs (e.g.. programs where manufacturers partner with retailers around a given set of criteria to enhance growth through incentives i.e., cross-category rebates, lump sum, etc.), POI and EY are conducting this survey with a broad range of CP companies to gain industry insight. Please fill out as much of the survey as you can; all results will remain anonymous and a summary of results will be shared with participants once complete. Access the 10-15 minute survey here
POI Perspective
Welcome to the POI Certified Collaborative Marketer (CCM)™ Class at SJU.  As a group of talented GPG and Retail candidates comprised of professionals and managers in a broad range of functions including sales, merchandising, marketing management, planning, analytics, and strategy, you will gain the knowledge for certification in collaborative marketing.
Each course leader (who you will have ongoing access to) is a specialist who brings great expertise to the process of trading partner collaboration.
Your collaboration course leaders combine academic, and industry, and  have on average over 20 years of consumer products/retail industry experience in sales leadership, customer marketing, operations, and retail marketing/ merchandising.
Additionally, we expect you to learn from each other as a diverse group and ultimately benefit from these new relationships.  We expect that each of you will be ready to execute when the collaboration requires your skills from headquarters to field execution.

The curriculum components cover topics that are central for organizations’ strategic collaboration plus the leadership and processes that help to form part of developing and implementing a collaborative business platform online or in the store.

Best wishes for every success!

The POI designed the CCM credential specifically for retail and consumer goods, sales, marketing, and merchandising professionals and their organizations who are interested in manufacturer and retailer inter-organizational collaborative goals through predictive planning, executing, analysis, pricing and promotion, leadership, and decision support. The POI Education Advisory Board has overall responsibility for evaluating and validating the CCM curriculum. The Board consists of between twelve and fifteen members representing academia, retailers, manufacturers, and solutions experts. Learn more about the CCM
To discuss enrollment, contact Mike Kantor at mkantor@p-o-i.org
“Achieving my CCM credential through the POI was a great experience all the way around. Through this program I was able to learn firsthand from collaborative planning experts the techniques, tools and approach for analyzing and building effective marketing, promotions, sales and merchandising strategies that I can begin to implement immediately to enhance both my company as well myself professionally,” said Alexander Jablokov, customer service analyst – retail perimeter at Campbell Soup Company.
Have a sensational Week! 
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
Sponsors of this week’s issue of POI Pulse –


 

To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Nestlé Waters North America
Trade Promotion Optimization Manager
In order to optimize NWNA trade spend efficiency we are looking for managers who will support the financial analyses at the pack, account, and channel level. Data from a variety of sources is fed into an Excel-based Trade Spend Optimization tool and will require analytical insight and recommendations on optimizing efficiencies.  Managers will work primarily in Excel to develop insights and recommendations and will develop strong relationships with the Sales Finance team and Sales Account Managers to ensure positive optimal performance of Trade Spend. Learn more

Red Bull

FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more

Upcoming Events

POI Ceritified Collaborative Marketer Orientation at SJU
June 16-17 One scholarship is left. Contact mkantor@p-o-i.org

POI Webinar: Avoiding the Long and Winding Road to Trade Improvement June 22nd, 2PM EDT
POI Latin American Summit, July 19-20, 2016 Miami Beach, FL

Winning with Promotion Optimization in Latin America

POI Fall Summit 2016

Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the preliminary agenda, and register here

Winning with Promotion Optimization in Latin America

POI Institute