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POI Pulse, June 27 2016

POI Pulse June 27, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

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Registration is open for Retailers, Manufacturers, and Distributors!

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Trends & Developments
The POI 2016 Retail Execution Vendor Panorama – Report
Source: (Promotion Optimization Institute 6-27-16)

POI today released its POI 2016 Retail Execution Vendor Panorama, a detailed analysis of the Retail Execution market and the technology vendors that support it. The POI also identified eleven best in class vendors across eleven functional areas that are helping Retailer and CPG executives improve their in store execution. Learn more

General Mills Improves on ZBB and Trade Promotion
Source: (Food Bus News June 24, 2016)Mr. Moskow said General Mills stands to benefit from another year of incremental savings from restructuring and zero-based budgeting, and also should reap the rewards of a stronger effort internally to improve returns on its trade promotion practices. Learn more
POI Winning with Promotion Optimization in Latin America Summit July 19-20, Miami Beach

Join your peers, or invite your Latin American Manufacturer, Retailer, and Distributor colleagues to join POI in Miami Beach at the Latin American Summit on July 19-20. Leaders joining us include:

Mondelez, Energizer, Mars, Philip Morris, Grupo Modelo, Kellogg, Cerveceria Nacional Dominica, Coca-Cola, Grupo Bimbo, Kimberly-Clark, RB, P&G, PepsiCo, and more. View the preliminary agenda here, and register today
Colgate and Top 200 Marketers Dial up Digital
Source: Ad Age June 27, 2016)

Colgate-Palmolive Co. is among the companies dialing up digital. “A lot of our consumer engagement, particularly given the changing demographics in the world, is now with digital advertising,” Chairman-CEO Ian Cook said on an April earnings call. “Digital advertising is more efficient than the traditional print, television, radio, billboard type of advertising.” Learn more

Starbucks Innovates with Cold Bottled Beverages
Source DSN.com June 23, 2016)
Starbucks Cold Brew in ready-to-drink bottles will be available in select Starbucks U.S. retail stores and other retailers nationwide next month. The U.S. ready-to-drink coffee market has been growing by double digits annually since 2011, according to the Euromonitor International. And retail sales of cold brew grew 338.9% from 2010 to 2015, Montel reports. Learn more
Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.
Keeping Tabasco Sauce On the Worlds Culinary Map
Source: (The Advocate June 23, 2016)
The challenges include coming up with innovative strategies to promote the Louisiana-made sauce and other Tabasco products in today’s market, said Tony Simmons, president and CEO of McIlhenny Company.Vehicles to market the McIlhenny products too have evolved. The internet, including social media sites, offers a way to reach targeted customers with videos and also ways to measure whether the marketing campaign is working, Simmons said. Learn more
Now Published is the POI Retail Execution and Monitoring report and analysis. The criteria for this compendium range across 16 capabilities including Product Vision and Configurability, Product Aptness and Flexibility, Analytics Capabilities, and more. Here we describe the Product Vision Criteria. Distinctions for POI Best-in Class Vendors are highlighted in the report. POI Members may request their copy now by writing to mkantor@p-o-i.org
Kellogg’s Creates Fund for Food Related Startups
Source: (MyTechNews June 23, 2016)
And consumer packaged goods giants who already invest in venture deals regularly include General Mills via its 301 INC fund, and the Campbell Soup Co., the sole limited partner in Acre Venture Partners. Established tech firms are also signing deals with food and beverage makers with the likes of Canaan Partners, Andreessen Horowitz and Khosla Ventures investing in, respectively, NatureBox, Soylent and Hampton Creek Foods. Learn more

Brexit Could Change EU Retail Landscape

Source: (Coventry Telegraph June 27, 2016)
A new report has claimed a number of factors put Aldi and Lidl, which boast numerous supermarkets across Coventry, in a better position than others. The Mirror report analysts Kantar Retail say discount retailers could benefit more in the short and medium term from the decision to leave the EU. Kantar said: “The mid-term effect of goods sourcing is likely to be the largest factor of consideration for British retailers.” Learn more
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POI Perspective
June 27, 2016- The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today released its POI 2016 Retail Execution Vendor Panorama, a detailed analysis of the Retail Execution market and the technology vendors that support it. The POI also identified eleven best in class vendors across eleven functional areas that are helping Retailer and CPG executives improve their in store execution. The 2016 POI best-in-class vendors are Accenture CAS, Accenture News Page, Asseco, eLeader, Ivy Solutions, Kantar Retail Xtel, Pitcher, RW3, SAP, Spring Mobile and StayinFront.
“The 2016 Panorama is a compelling piece of POI research because it embodies survey-based research from actual consumer goods practitioners along with insights and best practices to help POI members improve their retail execution capabilities, regardless of where they do business,” said Dale Hagemeyer, partner and board member of the POI.
POI designed the Retail Execution Vendor Panorama to help consumer goods companies and their distribution partners execute at the individual store level because if the product is not available, merchandised correctly, and promoted effectively, the consumer will likely purchase from a competitor. In a POI 2015 TPx and Retail Execution Survey of 75 consumer goods companies of varying sizes, one third of those surveyed said they did not execute at the store level well. Only 20 percent responded that they were executing at the store level well.
Key Insights from the 2016 POI Retail Execution Vendor Panorama
In order to execute effectively, the Panorama has a number of recommendations including:

1. Prioritize functionality above delivery method. The lines between SaaS, managed services, hosted private cloud are blurrier that ever. Consumer goods companies’ first decision is whether they will be customizing their solution since that will help determine where the technology will physically reside.

2. Prioritize capabilities that will help users to be more effective. The capabilities companies need to prioritize include retail activity optimization, image recognition, guided selling, social selling, gamification, voice recognition, and in-flight analytics. The POI 2015 TPx and Retail Execution Survey found that 80 percent of respondents do not have the sell more capabilities which in turn provides companies who have sell more capabilities a significant competitive advantage.

 

Recognize that a single solution is not likely to meet global needs. There is just too much disparity in price, suitability to local requirements, and availability of support to be able to do so. POI has found that most global companies utilize three to five solutions.
Join us for a free webinar on July 13 at 2:00PM Eastern Time US to review the key insights from the POI 2016 Retail Execution Panorama. Register Now
2 Upcoming POI Summits will provide color around the POI Retail Execution Report, and Analysis, as Manufacturers’, Retailers’, and Distributors’ will gather around the best practices, including Miami Beach, July 19-20, 2016, and Saint Louis, Mo., September 22-23, 2016. Make plans now, and register today!
Have a sensational Week!
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
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Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Nestlé Waters North America
Trade Promotion Optimization Manager
In order to optimize NWNA trade spend efficiency we are looking for managers who will support the financial analyses at the pack, account, and channel level. Data from a variety of sources is fed into an Excel-based Trade Spend Optimization tool and will require analytical insight and recommendations on optimizing efficiencies. Managers will work primarily in Excel to develop insights and recommendations and will develop strong relationships with the Sales Finance team and Sales Account Managers to ensure positive optimal performance of Trade Spend. Learn more

Red Bull

FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more

Upcoming Events

Winning with Promotion Optimization in Latin America
 
Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the preliminary agenda, and register here 

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