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POI Pulse- June 6, 2016

POI Pulse June 6, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

Trends & Developments
Starbucks, AB InBev Partner for Teavana Push
Source: (Grocery HQ June 3, 2016)
Starbucks is partnering withAnheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas, which will be introduced throughout the U.S. in the first half of 2017. Learn more
Wal-Mart Looks to Future at Annual Meeting
Source: (Retailing Today, June 3, 2016)

Doug McMillon reinforced his call to reimagine retail by announcing that the chain is working with Uber and other partners to test same-day deliveries to customers. He went on to recap…Walmart associates are more engaged, merchandise assortment is improving, and inventory flow is better. Also, online grocery pickup has rolled out in nearly 40 markets. Learn more
POI Winning with Promotion Optimization in Latin America Summit July 19-20, Miami Beach
Join your peers, or invite your Latin American Manufacturer, Retailer, and Distributor colleagues to join POI in Miami Beach at the Latin American Summit on July 19-20.  Leaders joining us include:

Energizer, Mars, Philip Morris, Grupo Modelo, Kellogg, Cerveceria Nacional Dominica, Coca-Cola, Grupo Bimbo, Kimberly Clark, RB, P&G, PepsiCo, and more. View the preliminary agenda here, and register today
Largest F&B Co’s: Chocolate, Beer & Soda Lead
Source: (Forbes May 27, 2016)

Though the company is best known for its chocolate, it did not achieve its number-one standing with cocoa alone. In fact, recent sales of Lean Cuisine, Stouffer’s, Coffeemate and Nescafe – in other words, frozen food and coffee – have proven particularly accretive to the company’s top-line results. Learn more

View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.

How M&M’s is Winning Back Millennials
Source: (Food Bus. News May 31, 2016)
The promotion is expected to garner nearly 1 million votes and already ranks in the top third of items at major retailers, according to the company. Mars said consumer engagement with M&M’s Flavor Vote social media content is nearly four times higher than usual. Learn more
POI Webinar Series – Avoid the Long and Winding Road to Trade Analytics
This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business Planning.  From the session you will understand;
Gain the Skills Necessary to Advance Your Career
Source: (Promotion Optimization Institute 3-31-16)
Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 16-17, at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today Also, inquire about our one remaining scholarship for this upcoming session by writing mkantor@p-o-i.org
Mondelez Plans for 10% of Media Buys as Profitable 
Source: (The Drum May 31, 2016)

“This new approach will hold us to a higher standard of creating content that earns attention and is good enough to make money. By developing content that people want to watch, we can begin to monetize our investments, offsetting costs, improving return on investment and making our media spending more sustainable.” Learn more
8 Food Marketing Trends You Need to Know
Source: (AdWeek June 6, 2016)
Executives like Popchips CMO Marc Seguin look everywhere from food trucks and cutting-edge chefs to Instagram and trade shows to find the next flavor craze. Harissa mint carrot chips? He’s considered it because, “there’s no reason for consumers to settle for something ho-hum,” he said. “They want different and exciting-they’re looking for a new food experience.” Learn more
POI Perspective
Retail Execution and Monitoring in Consumer Goods – Report Overview
Dale Hagemeyer, Partner, POI
Regardless of the route to market, consumer goods companies or their distribution partners must be able to execute at the individual store level because if the product is not available, merchandized correctly or promoted effectively the consumer will likely purchase a product from a competitor. And despite efforts to improve in-store execution over many decades it still remains rather elusive. Consumer goods companies themselves tell us that they are not satisfied with their ability to execute at the store level. Specifically, responses to the Promotion Optimization Institute 2015 TPx and Retail Execution Survey published in January of 2016 made this very clear.
Market requirements have not changed significantly in the last 3 years. Bring your own device (BYOD) is not so prevalent and has given way to broader requirements around device types such as Android, Windows, and iOS as opposed to which devices are supported. We also note the following market trends:
More solution options exist than ever before. There has not been any significant consolidation among vendors in the last year. In this inaugural Panorama we will be evaluating 21 solutions from 20 vendors.
There are no efforts around developing home-grown solutions. The market is relatively mature and the various vendors offer: solutions-plus-services such as asset management, monthly pay-by-user arrangements as opposed to lump sums up front, best practices baked in from years of experience with multiple manufacturers, more attractive upgrade path.
Analytics, user experience and data visualization continue to be points of differentiation.
Request a copy of the complete report, which includes strategy, key insights, analysis, and recommendations from Mike Kantor at mkantor@P-O-I.org.
This document is a first-of-its-kind analysis by the Promotion Optimization Institute (POI) designed to help its members improve their in-store execution through the use of enabling technology. Not only do we evaluate the market and some of the vendors that play in it but will also perform the analysis each year so as to track changes over time through both this analysis but also through related surveys.
Have a sensational Week! 
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
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Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

Nestlé Waters North America
Trade Promotion Optimization Manager
In order to optimize NWNA trade spend efficiency we are looking for managers who will support the financial analyses at the pack, account, and channel level. Data from a variety of sources is fed into an Excel-based Trade Spend Optimization tool and will require analytical insight and recommendations on optimizing efficiencies.  Managers will work primarily in Excel to develop insights and recommendations and will develop strong relationships with the Sales Finance team and Sales Account Managers to ensure positive optimal performance of Trade Spend. Learn more

Red Bull

FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more

Upcoming Events

Winning with Promotion Optimization in Latin America
 
Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the preliminary agenda, and register here 

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