POI Pulse – March 13, 2017 - Promotion Optimization Institute

Learn from Bacardi, Mondelēz, Carlsberg, Pladis and More!

Trends & Developments

PepsiCo Director on Staying Relevant with Change

Source: Accenture Blog March, 2017)

What are some of the most drastic changes you’ve seen in the market?
Retailers have become much more sophisticated. They’re using data to automate many processes. And they’re getting really precise, which is helping them save on their inventory holding costs and increase their
forecast accuracy. And, as a result, they’re creating better experiences for their consumers. This change is elevating the role that supply chain plays in joint business planning discussions for sales and
merchandising partners, and requiring supply chain leaders to challenge paradigms for how they currently manage inventories, capacity and the resource time of their teams. Learn more

Has Walmart Created the Endless Shopping Aisle?

Source: (The Street March 7, 2017)

Walmart is testing a touchscreen monitor in its toy aisle
at certain stores in Texas that helps parents and children alike find exactly what they are looking for. And if they don’t find it in the store, they’re only a click away from ordering online, Walmart CFO Brett Briggs said “We’re testing how to interact with the customer
differently, understanding better how they want to shop,” Briggs said. Learn more

View the Complete World-class POI agenda, and register with over 300 of your CPG and Retailer Peers
at the POI Spring Summit in Chicago at the Downtown Marriott. Teams already registered include:

Mapleleaf Foods, Parmalat, Campbell’s, Herr Foods, Sysco Corp, Snyder’s-Lance, Schwan’s, Sargento Foods, Unified Grocers, Inc., Mrs. T’s Pierogies, K-VA-T Food Stores, Lactalis, Brookshire Grocers,
Nutiva, Reckitt Benckiser, Barilla, Keurig Green
Mountain, Flowers Foods, Reynolds Brands, AB InBev, Dole Foods, Tyson Foods, Duracell, Farmer John, Heineken, General Mills, Smithfield, Nestle, Rx Bar, Perfetti van Melle, McCormick, Pharmavite, Deoleo,
Mars, L’Oreal, Beam Suntory, JBSS, Hershey’s, Hy-Vee Stores, Bic Consumer, Johnsonville Sausage, DPSG, Morton Salt, Newell Brands, Clorox, Organic Valley, Califia Farms, Schreiber Foods, Windsor Farms, SC Johnson, Bayer, Goya Foods, Kroger, Colgate Palmolive, Mondelez, Kraft-Heinz, Starbucks, Wells Enterprises, ConAgra, Dean Foods, Mondelez, Walgreen’s, JM Smucker, Del Monte, Church & Dwight,
Kellogg, Rich Products, Red Bull, Bimbo Bakeries, MillerCoors, Topco, Constellation Brands, Coca-Cola, Johnson & Johnson, Shopko, Energizer, Musco Family Olive Co., Windsor Foods, Hormel, PepsiCo,
Kimberly-Clark, Edgewell, Eagle Family Foods, Ainsworth Pet, Pinnacle Foods, Unilever, Meijer, Fernandez Markets, Ventura Foods, and
more. The POI 2016 Spring Summit was sold out, please register early, as we’d love to see you advance with us!

Campbell’s Taps Pinterest Data – Content Strategy

Source: (Adexchanger March 9, 2017)

Campbell’s is also combining the weekly and daily social trending data it gathers from Muse, including demographic and geographic information, with other channels like search. Search and social give Campbell’s a lens into what’s popular now, which
influences its product and marketing decisions. Learn more

Registration is Open for the 3rd Annual
POI European Summit in Amsterdam 9-11, May

Join Delta-Cafe’s, Arla Foods, Sanitarium Foods, LEGO, Arla Foods, Groupe Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez,
Coca-Cola, Pladis, Ferrero, Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, and others to learn and engage around critical in-store and eCommerce success cases, including:

Delivering on Perfect Store Objectives – Optimizing Store Shelf Management and Promotional Compliance;

The Look, Feel, and Results of a Successful Trade
Promotion Optimization (TPO) Deployment in Europe;

How Integrated Business Planning Delivers Growth and
Basket Volume;

Strategic Pricing to Achieve Mutual Growth; and more. Manufacturers and Retailers can register here

Meijer to Expand Home Delivery Services
Source: (Dayton Daily News Marrch 9, 2017

“Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from
a local Meijer store and deliver to a customer’s
doorstep.” Meijer President & CEO Rick Keyes said. Learn more

More Graduates – POI Certification Class at SJU

Source: (POI Certified Collaborative Marketer)

Leading Companies are investing in their people for
growth. This Class included candidates from Mondelez, K-VA-T, Nestle, Sysco, Fernandez Markets, Keurig Green Mountain, Topco, Hormel, Ventura Foods, Constellation Brands, and others. Your next chance
to becoming a Certified Collaborative Marketer (CCM)
begins June 14-15, or December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA. Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today

The Five Habits of the Walmart Shopper
Source: (Fortune March 7, 2017)

To better understand its customers, the company recently partnered with market researcher Quid to parse and analyze the data on how they spend. Here’s a quick look at some of the most interesting findings:
Learn more

POI Perspective

We at the Promotion Optimization Institute expect to see you at the upcoming POI Summits in Chicago, IL
and Amsterdam, The Netherlands. If you have taken the opportunity to view the complete agenda, I’m certain you’ll share our passion that by attending these events are geared to advancing your
skills, deeper knowledge with strategy, and execution on trade marketing, revenue management, pricing, retail execution, advanced
analytics,and collaboration inclusive of the processes and tools necessary to succeed now, as well as into the future.

In addition to this April’s Deep and Meaningful
agenda, Manufacturers and Retailers arriving early on Wednesday can
sign up for a POI Pre-conference Workshop for Consumer Goods (7 slots
left): Insight Driven
Promotion Effectiveness
During this facilitated Share Session we will look at how the traditional and digital promotion landscape is evolving, which insights
need to be injected into the process, and share fresh thinking about what it might look like in 18 months. Contact Dale Hagemeyer for more
information at dhagemeyer@p-o-i.org or as a Manufacturer or Retailer contact Susan McHenry at POI to reserve
your place at this session as space is limited atsusan@hrginc.net

Participants in this session will have the opportunity to learn, discuss, and share:

-Which insights are currently missing from the promotional cycle, how they need to be brought to bear, and at
which step(s).
-How companies are aligning account plans with customer-specific insights, objectives and strategies.
-How shopper insights can best be leveraged in strategic account planning.
-The role that “big data” analytics can play in optimizing
promotional investments.
-How to better integrate traditional and digital promotions to maximize
shopper engagement.
-How best-in-class companies are transforming their talent, tools and training for the future.
Facilitated by: Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC

Additional sessions during the main conference include:

The Leadership and
Innovation it Takes for Effective Collaboration
Moderated by: Chris Timko, Director Retail Development, Topco National Brands
Panelists: David Merritt, Sr. Vice President of Sales, Pinnacle Foods Corp.
Ray Harrison, Vice President Center Store, Brookshire Grocery Company Grant Lunde, Digital Marketing and Shopper Engagement Retail Marketing Services, Unified Grocers, Inc.

Re-Engineering Trade
Promotions from a Cost to an Investment – Eight Value Areas for Growth
Moderated by: Dale Hagemeyer, Partner, Promotion Optimization
Institute,LLC Panelists:

Timothy Coyle, Director of Information and Technology, Mrs. T’s Pierogies Timo Wagenblatt, Head of Consumer Industries Product Area, SAP SE Jeff Beckett, COO, Retail Velocity
Tommy Thomas, Senior Manager Global Development CDO, Colgate-Palmolive
Company Steve Harvey, Vice President IT, Dole Foods

View the complete April agenda:

http://bit.ly/2mUTECA

Have a sensational week!

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

mkantor@p-o-i.org

View the new POI Website

www.POInstitute.com

Sponsors of this week’s issue of POI Pulse

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To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

View the Complete Agenda! Last Year was Sold Out – Reserve Your Spot Now!

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

Ajinomoto Windsor

Director of Trade Management

The Director of Trade Management will lead the sales planning and trade
promotion management activities within the sales organization. In this
position, the Director of Trade Management will facilitate profitable
sales growth by ensuring trade promotions return maximum ROI. The
position is located in the corporate offices in Ontario,California. Learn more