POI Pulse March 21, 2016

POI Pulse March 21, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Trends & Developments

The POI Spring Summit Agenda is World-Class!
Source: (Promotion Optimization Institute 3-21)

This Spring’s agenda is complete! It is the strongest POI line up to date, and makes the business case for you (as a manufacturer or retailer) to get to Chicago April 10-12 to learn growth strategies. You’ll learn from top brands like AB InBev, J&J, Mondelēz, Kellogg, Johnsonville Sausage, DPSG, ConAgra, Hormel, plus more leading research across e-Commerce/Digital, Trade Promotion Management/Optimization, Advanced Analytics, Retail Execution, and Revenue Management. See the complete agenda here, and register today to Learn more

The Digital Chief Financial Officer
Source: (CFO Mag March 17, 2016)

From ERP systems to smartphone apps, information technology is reshaping the role of the chief financial officer. An astounding 93% of the senior finance executives surveyed believe that the CFO of the future will need a much stronger technology skill set than is currently required for the job. Learn more

Register now, and reserve your place at The POI Spring Summit April 10-12, as the Host hotel is nearly sold out… Register today!

Teams taking advantage of early registration include:

AB InBev, Prestige Brands, E&J Gallo, ACH Foods, Arla Foods, SCA, Mead Johnson, New Belgium, Goya Foods, Biscotti Bros., Maple Leaf Foods, Jack Links, Johnsonville Sausage, Bob Evans, Reynolds, Nestle, Natrol, Organic Valley, McKee Foods, Smithfield Foods, Wells Enterprises, DPSG, Constellation Brands, American Licorice, Walgreen’s, Schreiber Foods, McCain Foods, Bimbo Bakeries, Mrs. T’s, General Mills, Energizer, Bellisio Foods, Young’s Markets, Unilever, Procter & Gamble, Morton Salt, Prestige Brands, PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others. For your invitation, reach us today at mkantor@p-o-i.org

Why Digital Transition is Tough for IT Teams
Source: (Baseline Mag March 18, 2016)

While most IT executives surveyed said it’s critical to transition to a digital business model to support the needs of customers and employees, only a minority of them think they’re doing a good job of it, according to a recent survey from Unisys. Learn more

POI Global Summit is Strong for Brussels, Belgium

Source: (POI 10-11, May 2016)

View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies like Heineken, dunnhumby, Henkel, Coca-Cola, and Danone are advancing their understanding, and associated benefits of Trade Effectiveness, Retail Execution, Mobility, and the components of successful promotion collaboration. register now!

Strong Growth in Irish Grocery Market – Kantar Study
Source: (Int’l Supermarket News March 17, 2016)

Kantar Worldpanel director David Berry said that Irish shoppers are not deterred by rising prices and are spending well ahead of the current 2.6% rate of inflation. Kantar said greater sales of fresh fish, fruit, nuts, chocolate confectionery and ice cream were the leading drivers of the growth in grocery sales. Learn more

Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

Natrol LLC Strengthens the Health of Their Trade Investment
Source: (T-Pro Solutions 2016)

This move is in response the Natrol’s desire “to significantly improve the effectiveness and efficiency of our trade spend,” according to John Swigert, Director of Customer Marketing at Natrol. Implementing T-Pro Analytics reflects Natrol’s commitment to using data-driven insights to improve data accuracy, streamline processes, and optimize future trade planning decisions. Learn more

New for you at the POI Spring Summit in April – In order to create additional interest, engagement, and excitement in various processes, and applications of business analytics,

POI is holding a poster session that includes those CPG and Retailer attendees interested in creating greater visibility around some of their more interesting and innovative projects, or applications. Insights fromMondelēz, Rich Products, Red Bull, and more will be showcased at the networking break sessions. Learn more by contacting Mike Kantor at mkantor@p-o-i.org

Shoppers’ Message: Show Us The Deals!
Source: (Retail TouchPoints March, 2015)

As many as 58% of consumers actively seek out deals and promotions before going to the grocery, while 68% always use deals, promotions and coupons. Shoppers make use of these offers: the largest segment, 40%, of consumers save from $11 to $20 on their grocery purchases in an average week. Learn more

View the Full Lineup of POI 5 Leading Events for 2016

Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.

POI Perspective

The upcoming POI Summits in Chicago, April 10-12, and the POI European Summit in Brussels, BE 10-11, stand to be the strongest agendas to date. Make the decision to register today…

Here are more examples of what attendees will experience and learn:

Keynote: “Swinging for the Fences – Using Analytics as the Raw Material for Generating Business-relevant Insights”
Presented by: Ron Gilson,VP, CIO Johnsonville Sausage Co.

The Journey to On Shelf Availability Performance
The requirements for an initiative to reduce out of stock situations include collaboration and the use of data across Sales, Supply Chain, Merchandising, and Marketing. The projected outcomes include; increased sales, increased profits, improved shopper/consumer satisfaction, and reduced cross-brand and cross-store switching. These mutual benefits are real and quantifiable. However, to achieve these outcomes, every activity designed to reduce OOS rates must be continually measured across the trading partner relationship. Learn from this session how one company has begun this journey to tackle the opportunity to improve On Shelf Availability performance.
Presented by: Mike Marzano, Solutions Process Expert, Retail Execution, Mondelēz

“Committing to eCommerce for Insights and Brand Growth”

To stay competitive, companies must move beyond experimenting with digital and commit to transforming themselves into full digital businesses geared for ecommerce wins. Critical to success is a strategy that includes benchmarks, and analytics to understand the impact of digital. Learn how the J&J team operates across multiple platforms and multiple regions, creating a view of the world and consumer behavior that is very different, in order to deliver actionable consumer insights, and growth opportunities across channels.
Presented by: Sri Rajagopalan, VP, eCommerce, Johnson & Johnson

General Session: Developing the Collaborative Marketing and Leadership Skills Needed Today
Continuing education, and building the skills within your organization has never been more important than it is today. The best organizations are developing their leaders by committing to training and education beyond the classroom to prepare their people for success across functions, and with trading partners. Learn from Certified Collaborative Marketers how they (along with their teams) are approaching skills development including their first-hand experience going through the POI Certified Collaborative Marketer (CCM)™ program.
Moderator: John L. Stanton, PhD, Professor of Food Marketing, Saint Joseph’s University
Panelists:
Lisa Gibbons, Senior Trade Marketing Manager, Keurig Green Mountain
Julee Johnson, Strategic Pricing and Customer Management Solutions, Starbucks Coffee Company

Developing a Shopper Centric Revenue Management Capability
Paradigm shifts in consumer purchase behaviors require a deep understanding of what drive shopper purchase incidence. Traditional volume and profit analytics do not include a perspective of shopper behavior, panel data analysis is limited in scope and scale required for standard analysis. Learn how Innovators in revenue management are shaping demand by understanding how their in-store marketing dollars are driving purchase incidents that build long term brand equity.
Presented by: Cindy Neumann, Former “Senior Director, Consumer Analytics, ConAgra

If you did not receive yourinvitation to attend POI Chicago, or POI Brussels, please reach me at mkantor@p-o-i.org for your invitation. If you did, please register today.

Have a sensational Week!

Michael Kantor, CEO & Founder

Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com

POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.

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Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

Starbucks
Pricing Manager – CPG

This position contributes to Starbucks success by developing Channel Development’s business strategies involving base and promotional pricing and trade funds management to deliver profitable volume, revenue and share growth for the company. This position is responsible for participating in the development, delivery and execution of headquarters standards, policies and architecture that are aligned to corporate and brand strategies. Learn more

Upcoming Events

POI Spring Summit 2016

POI Global Summit, 10-11 May, 2016 Brussels, BE

POI Latin American Summit, July 19-20, 2016 Miami Beach, FL

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