POI Pulse May 1, 2017

Peapod Girds for Battle vs Competition
Source: (Chicago Tribune, April 27, 2017)

This growing competition will test Peapod’s respected
operational prowess and its ability to effectively deliver online orders to customers. Peapod also will be pressed to sharpen and boost its marketing efforts as it tries to become known for more than its signature pea green delivery trucks.  Marketing chief Bienkowski
adds that “word of mouth” references remain Peapod’s most effective way of attracting new customers. Learn more

Join Maxxium, Lucozade Ribena Suntory, Campari, L’Oreal, KAO Group, Starbucks, Colgate Palmolive, Lactalis, SCJ, Premier Foods, Nestle, Danone, Kimberly-Clark, PepsiCo, RB, ültje, P&G, Barilla, Pernod Ricard, Friesland Campina, Molson Coors, SCA,  Hovis, Delta-Cafe’s, Arla Foods,
Sanitarium Foods, LEGO, Arla Foods, Groupe Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez, Coca-Cola, Pladis, Ferrero,
Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, Energizer and others to learn
and engage around critical in-store and eCommerce success cases, including:

Delivering on Perfect Store Objectives – Optimizing Store Shelf Management and Promotional Compliance;

The Look, Feel, and Results of a Successful Trade
Promotion Optimization (TPO) Deployment in Europe;

How Integrated Business Planning Delivers Growth and Basket Volume;

Strategic Pricing to Achieve Mutual Growth; and more. Manufacturers and Retailers can follow the links
and register here

Your next chance to becoming a Certified
Collaborative Marketer (CCM) begins June 14-15, or December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today 

POI Guest Column: Advancing with Personalized Offers with Integrated
Causal Data:

Now is the time for retailers and manufacturers to start taking steps towards personalized offers. The
competition is already moving forward and they are not about to reverse course. Shoppers’ expectations for personalization are only going to increase. Trade promotion performance is largely not improving. The retailers and manufacturers that will win are those that are bold enough to start the journey in a meaningful way, are willing to start the soonest, and are most open to learning rapidly. Enabling your trade
promotions with integrated causal data and finding a partner to help you along the journey.  Here’s why Retail Velocity is worth further investigation:

1. Experience over decades with data from key, as well as not-so-key, retail banners (not only in understanding data feeds, but coaching consumer goods companies on where to find such feeds).
2. Provides fast and easy deployment of turnkey applications and processes designed specifically for specific commercial use cases – no ETL required as it is embedded within solution.
3. Willingness and ability to embed the data/insights in your existing commercial systems. That means you can choose Retail Velocity as a
unified analytics platform or just take a data feed into an existing TPM, retail execution, or other system. It all depends on your needs now and over time.
4. Expertise with data sets, such as inventory and replenishment data,
which the traditional DSR players do not offer.
5. Ability to leverage existing OEM relationships with vendors such as SAP. In point of fact, Mr. Timo Wagenblatt, Head of Consumer Industries
at SAP, when describing the role of the Retail Velocity within SAP TPM said:
“Our Retail Velocity partnership is a key component of what SAP is
calling its ‘Trade Management Revolution.’ The data streaming services of Retail Velocity will allow our joint customers to leverage POS and inventory data as well as any other causal factor in trade promotion planning and assortment decisions. This will ultimately facilitate significant improvements in joint business planning with all retail and
channel partners.”
6. Understanding of, and willingness to, enrich causal data with any other 3rd party causal factor such as weather, census data, consumer
confidence index, etc.
7. Proven ability to overlay hierarchies/taxonomies onto data at the store level.
8. Ability to align all departments on a universal analytics platform which innately generates consensus on the validity of analytics and
shortens time to execution driven by the analytics.
9. In summary, Retail Velocity is solely focused on providing robust, Integrated Causal Data in support of TPM. Ergo, it isn’t just a product for them, but a passion. For more information, please reach out to:
10 Proven ability, over the course of 22 years, to acquire, cleanse, harmonize, and store data from most any source. This effectively reduces the “noise” from the data

Read the complete POI White Paper here