Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Industry News » POI Pulse May 15, 2017

POI Pulse May 15, 2017

 

POI European Summit 9-11

Supermarkets Raise Prices of Own-Brand Products

Source: (The Sun, May 14, 2017)

Up by up to 160 per cent, the rise in costs of household
basics far outstrips inflation, currently 2.3 per cent. The risein costs of household basics far outstrips inflation currently 2.3 percent, and hits hardest the shoppers who cannot afford the bigger-name brands. Learn more

Frozen Among Fastest Growing Categories
Frozen & Refrigerated Buyer, May 2017)

While no frozen or refrigerated category made the
burgeoning channels’ best sellers list last year, three ranked among the fastest-growing drugstore categories of 2016.  Including No. 3 frozen entrees. No. 5 cheese, and No. 6 Ice cream.  Learn more

 

 

 

Join Kraft-Heinz, Maxxium, Lucozade Ribena Suntory,
Campari, L’Oreal, KAO Group, Starbucks, Colgate
Palmolive, Lactalis, SCJ, Premier Foods, Nestle, Danone, Kimberly-Clark, PepsiCo, RB, ültje, P&G, Barilla, Pernod Ricard, Friesland Campina, Molson Coors, SCA,  Hovis, Delta-Cafe’s, Arla Foods, Sanitarium Foods, LEGO, Arla Foods, Groupe
Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez, Coca-Cola,
Pladis, Ferrero, Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, Energizer and others to learn and engage around critical in-store and eCommerce success cases, including: Manufacturers and Retailers can follow the links and register here

 

Nestlé’s Paul Grimwood on Investing in Their People
Source: (Medium.com May 2017)

At Nestlé, our ability to create value for our shareholders is dependent on the value we create for society. I can unequivocally say that we can only achieve these dual goals by investing first in our
people. Learn more

 

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins June 14-15, or December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.  

 

Achieving the CCM allows you to think differently, and
gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today 

 

Former Amazon Exec Works to Transform Target
Source: (Minneapolis Star Tribune 5-13-17)

He’s moving the retailer from bulk shipping to real-time
delivery. The goal is speed, efficiency and accuracy. The effort is a key part of Target’s strategic road map as it looks to reverse sliding sales and pinched profit margins. Learn more

View the New POI Website and library of
resources here:  www.POInstitute.com   

 

High Debts, Competitive Investments
Push Marsh to Bankruptcy Source: (Supermarket
News May 12, 2017)

Marsh tried to fight back by slashing costs and spending $15 million of its own on store refurbishments over the same period, Dierks said, but was unable to achieve the sales lift the company had sought. When new Kroger and Meijer stores opened, competing Marsh units saw double-digit sales declines and liquidity challenges followed shortly, he added. Learn more

 

General Mills Giving Away Lucky Charms
with Just the Marshmallows Source: (Adweek May
15, 2017)

General Mills will be giving away 10,000 boxes of Marshmallow Only Lucky Charms-that’s right, none of that crunchy oat cereal to get in the way. It’s all marshmallows, all the time.  Learn more

 

View the new POI Website – www.POInstitute.com      

 POI Perspective
Goals were achieved at the POI 3rd Annual European Summit last week in Amsterdam! 

 

Several of the manufacturer/ retailer Delegates mentioned how the sessions were deep and engaging with great
Q&A, plus how the breaks, and receptions were buzzing with
meaningful conversations throughout!  At POI we stated that our objective at this POI European Summit, with this world-class agenda, is to ensure Delegates and their companies are better able to
innovate and adapt for success.

 

There was an excitement, and enthusiasm for where CPG Manufacturers were making progress today, keeping an eye
on what’s next, and how their pragmatic initiatives are translating to results.  The lessons shared from pre-conference workshops through
educational sessions, to neworking and new relationships created an
environment filled with opportunity and optimism about how to get projects, processes, and enabling tools in place to drive profitable
growth.  

Here is some of what
attendees told us:

“I really enjoyed the interesting
workshops and the qualified speakers at the conference.”

 

Got a good value from the number of sessions I attended with topics that were really a focus for us. Me and my team held good conversations with the software providers.

I really enjoyed the interesting
workshops and the qualified speakers at the conference.

 

This was my first time at POI and felt that it was an overall a good event!

 

Presentations will be available to POI Members and Delegates late this week!

 

Next up is the POI 2nd Annual Retail Execution Summit

POI designed the Retail Execution Summit
to help consumer goods companies and their distribution partners
execute at the individual store level because if the product is not available, merchandised correctly, and promoted effectively, the consumer will likely purchase from a competitor. In a POI 2017 TPx and Retail Execution Survey of 75 consumer goods companies of varying sizes, one third of those surveyed said they did not execute at the store level well. Only 20 percent responded that they were executing at the store level well.

 

Have a sensational week!

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

  SAP Logo        

Sponsors of this week’s issue  of POI Pulse

  Spring Mobile      
Sequoya
Upclear 2015     Exceedra 2016Strategy and

EY Logo

Periscope 2017

  

 To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

                                                                                                            

 

POI Retail Execution Summit 2017

 

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place.  Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers.  Establish and develop long-term
relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

 

 

POI CCM Banner

Enroll now!
Next Classes are on June 14 and 15, 2017

 

 

Upcoming
Events

 

 

 

 

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *