Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Industry News » POI Pulse May 8, 2017

POI Pulse May 8, 2017

 

 

POI European Summit 9-11

Heineken Unveils ‘”Open Your Summer” Promotion

Source: (CNBC.com May 4, 2017)

From May 1st through July 4th, every Heineken lager pack featuring the City Bottle labels will feature an under-the-cap code,giving retail shoppers the chance to win amazing top-tier grand prizes as well as occasion relevant daily prizes when they visit heineken.com
and enter their code. Learn more

 

Walmart vs. Amazon Who’s Winning the Price War
Source: (Business Insider, May 5, 2017)

Walmart is going after Amazon in a race to offer the
lowest prices.  But which online retailer is cheapest? To find out, we did a price check on 25 matching products
on Amazon.com, Jet.com, and Walmart.com.  Amazon
was the cheapest overall. These (listed below) 25 products in total were $423.94 cheaper than on Jet and $161.05 cheaper than on Walmart. Learn more

Join Kraft-Heinz, Maxxium, Lucozade Ribena Suntory,
Campari, L’Oreal, KAO Group, Starbucks, Colgate
Palmolive, Lactalis, SCJ, Premier Foods, Nestle, Danone, Kimberly-Clark, PepsiCo, RB, ültje, P&G, Barilla, Pernod Ricard, Friesland Campina, Molson Coors, SCA,  Hovis, Delta-Cafe’s, Arla Foods, Sanitarium Foods, LEGO, Arla Foods, Groupe
Auchan, Carlsberg, Mars, Kraft Heinz, Groupe Bel, Bacardi, Perfetti Van Melle, Dr. Oetker, Kellogg’s, Unilever, Diageo, Mondelez, Coca-Cola, Pladis, Ferrero, Beiersdorf, ABInbev, Ferrero, Energizer, Henkel, Heineken, United Biscuits, Edgewell, P&G, Mars, Albert Heijn, Energizer and others to learn and engage around critical in-store and eCommerce
success cases, including: Manufacturers and Retailers can follow the links and register here

Kroger CIO: Data Collection is Our Present & Future
Source: (Supermarket News May 5, 2017)

Flanked by Stuart Aiken, CEO of Kroger’s analytics division known as 84.51°, Hjelm discussed the modern shopping experience and how technological advancement generates the data necessary to stay on top of the market.  “Our goal is to make more and more decisions that are data based versus instinct based,” Hjelm said before pointing to a problem that had plagued the industry for years. Learn more

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Your next chance to becoming a Certified
Collaborative Marketer (CCM) begins June 14-15, or December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today 

 

Target Restock Bringing Consumer Products to Your Doorstep  Source: (Star Tribune May 6, 2017)

“Encouraging guests to put together a larger cart of goods or a larger box of goods gives a higher order value and that makes good financial sense,” said Mike McNamara, Target’s chief information and digital officer. “It’s one of those things you come across that is great for guests and it’s great for Target.” Learn more

 

View the New POI Website and library of
resources here:  www.POInstitute.com   

 

POI European Summit – Host Hotel is Sold Out!

Source: (Promotion Optimization Institute, May)

The agenda is complete, and focused on the
distribution and promotion of Consumer Goods at Retail. Next week, 202 Delegates will find the ideas, suggestions and support (including the latest research, and best practices) that will help you with the
challenges you face every day with Trade Marketing and Retail Execution – to have the right product in the right place at the right price, at the right time for your shared Shopper/Consumer. There’s still room for
8 more Retailers and Manufacturers.  Learn more, and register now!

 

Shipt and Instacart Begin to Rival Amazon
Source: (CNBC.com May 4, 2017)

 

“We took a very different approach to this
business,” said Shipt founder and CEO Bill Smith, explaining that most of the rival companies are mainly focused on the coasts while Alabama-based Shipt is going for the “mainstream, hometown America
type of customer.” Learn more

 

View the new POI Website – www.POInstitute.com      

 POI Perspective
Dear POI European Summit Attendees,

We are delighted and proud to welcome each of you to the Promotion Optimization Institute 3rd Annual European
Promotion Optimization Summit. Each of you represents the big ideas and
the drive that will shape the future of retail and consumer goods here,and around the world. You are the leaders who can tackle local challenges, create and implement solutions, plus drive revenue and profitability for your companies. Here in Amsterdam we’ll learn from
best practices, engage around new concepts, and create new relationships built on the next great opportunities for growth. 

 

Our expectation is that you can find the ideas, suggestions and support (including the latest research) that will help you with the challenges you face every day with Trade
Marketing and Retail Execution – to have the right product in the right place at the right price, at the right time for your shared Shopper/ Consumer.

 

POI continues to lead by example; innovating, and taking bold steps globally, plus investing in opportunities that serve our membership. The Certified Collaborative Marketer CCM is
designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. This
also includes building on our successes in Europe, plus our 2nd Annual Retail Execution Summit on September
27-29, 2017.

 

Together with the POI Board, we have again constructed for
you the most advanced and relevant program for your professional development, and your company’s benefit.

 

We thank every speaker, board member, and sponsor who is contributing their time, experience, commitment and
leadership. As you have in the past, please make the time to personally engage with them throughout the summit and create at least 9-12 new
relationships. I’d mostly like to thank all of you for investing in
yourselves by being here, and placing your trust and support in POI and this amazing team.

 

Make the most of today and the rest of the Summit. Consider this your opportunity to work through ideas, share
your passion, and bring others along. Know that you are here because we want you to succeed.

I look forward to talking with you about how we can work closer together.

Thank you.

Let’s enjoy Amsterdam!

Yours sincerely,

Mike Kantor, Dale Hagemeyer,

and the entire POI Team

Have a sensational week!

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC

View the New POI Website and library of resources
here: 

  Spring Mobile       

Sponsors of this week’s issue  of POI Pulse

      SAP Logo  

   Mindtree      EY Logo    

 Upclear 2015     Strategy and     Exceedra 2016

 To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

                                                                                                            

 

POI Retail Execution Summit 2017

 

 

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place.  Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers.  Establish and develop long-term
relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

 

 

 

POI CCM Banner

Enroll now!
Next Classes are on June 14 and 15, 2017

 

Upcoming Events

 

Fusing Digital and Trade Strategies to Drive Mutual Growth Summit April 5-7, 2017. View the agenda, and register here 

 

 

 

 

 

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *